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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Dealers mobilize to protect their margins from automaker subscription services

Six individual auto brands — Lincoln, Cadillac, Porsche, Mercedes, BMW and Volvo — have established or are trialing a vehicle subscription service in the U.S. Three third-party companies — Flexdrive, Clutch and Carma — run brand-agnostic subscription services. And three automakers — Mercedes-Benz, BMW, and General Motors — have also launched short-term rental services. Dealers, afraid of how these trends might affect their margins, are building political and lawmaking campaigns to protect their revenue streams. So far, three states are investigating automaker subscriptions, and Indiana has banned any such service until next year. It's certain that those three states are the first fronts in a long political and legal battle. Powerful dealer franchise laws mandate the existence of dealers and restrict how automakers are allowed to interact with customers to sell a vehicle. On top of that, Bob Reisner, CEO of Nassau Business Funding & Services, said, "Dealers and their associations are among the strongest political operators in many states. They as a group are difficult for state politicians to vote against." In California earlier this year, the state Assembly debated a bill with wide-ranging provisions to protect against what the California New Car Dealers Association called "inappropriate treatment of dealers by manufacturers." One of those provisions stipulated that subscription services need to go through dealers, but that item got stripped out when dealers and manufacturers agreed to discuss the matter further. In Indiana, Gov. Eric Holcomb signed a moratorium on all subscription programs by dealers or manufacturers until May 1, 2019, to give legislators more time to investigate. Dealers in New Jersey have taken their campaign to the state capitol, asking that the cars in subscription programs get a different classification for registration purposes. Automakers run the current subscription services and own the vehicles. Sign-ups and financial transactions happen online or through apps, leaving dealers to do little more than act as fulfillment centers to various degrees, with little legal recourse as to compensation amounts when they're called on to deliver or service a car. That's a bad base to build on for business owners who've sunk millions of dollars into their operations.

2016 Mercedes-Benz GLE priced from $52,025

Mercedes-Benz released its full 2016 model year lineup and pricing details, and we've learned that the M-Class-replacing GLE will start at $52,025, including $925 for destination. The German automaker confirmed a few changes to the rest of its lineup, as well. For the GLE, that $52,025 price gets you the base GLE350. The GLE350 with 4Matic all-wheel drive starts at $54,525. The rest of the GLE range consists of the diesel-powered GLE300d 4Matic at $53,425, the GLE400 4Matic at $65,525, the GLE63 AMG at $100,875, and the range-topping GLE63 S AMG at $108,025. Mercedes will also offer the GLE500e 4Matic plug-in hybrid, but exact pricing for that model has not been released as of this writing. The GLE models start hitting dealers in August. Pricing for the BMW X6-fighting GLE Coupe – available in GLE450 and GLE63 forms – is also unknown. Elsewhere in the range, Mercedes-Benz will offer a new, diesel-powered C300d 4Matic, which goes on sale in February 2016. We already know the C-Class gets a new C350e plug-in hybrid model this year, which will arrive in September. Finally, the C400 has been killed, replaced by the C450 AMG Sport. Pricing for these new C-Class models has not been released. The small SLK roadster will receive a refresh soon, where it will be renamed SLC. In the meantime, the base SLK250 is now the SLK300, and comes with a nine-speed automatic transmission. Finally, Mercedes confirms the CLA will get a special "Edition: Orange" model, available on the CLA250 and CLA250 4Matic, limited to just 750 units nationwide. A host of other, smaller updates are available across Mercedes' model range. Read all about them in the very detailed press release, below. Related Video: MERCEDES-BENZ ANNOUNCES 2016 MODEL YEAR PRICING AND PRODUCT UPDATES The unprecedented product offensive continues with a host of exciting new models June 12, 2015 - MONTVALE, NJ -- Mercedes-Benz USA today announced pricing and model year changes for the 2016 Mercedes-Benz product portfolio. The company continues to expand its highly desirable model range this year with the addition of the awe-inspiring new Mercedes-AMG GT S, the ultra-exclusive Mercedes-Maybach S600, the sporty and versatile GLE, the sleek and stylish new GLE Coupe and the highly anticipated new GLC that will succeed the popular GLK when it arrives in U.S. showrooms in late November. In addition, smart will also welcome a redesigned smart fortwo that will launch in the U.S. market in September.