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Mercedes-Benz releases stunning first images of 2014 S-Class

The all-new 2014 Mercedes-Benz S-Class, designated W222, is one of the most highly anticipated debuts of its model year. Every generation of the flagship sedan has broken new ground in technology and innovation for the entire industry, and the German automaker appears determined to raise the bar much further with its latest arrival as it promises to deliver "the best automobile in the world." Mercedes-Benz has just released nearly two dozen interior images of the new sedan, showing off style in design, craftsmanship in execution and pioneering advancements in technology.
Unlike all previous generations - the first S-Class officially arrived in 1972 - the 2014 model completely discards a traditional instrument cluster and replaces it with two high-resolution color displays in 8:3 format with a screen diagonal of 12.3 inches (the outgoing model's gauges were a mix of digital and analog). The left unit displays traditional analog gauges (digitally, of course) while the right unit is reserved for infotainment and comfort settings with the automaker's all-new mBrace2 - a cloud-based entertainment and information delivery system that is rolling out this year.

Mercedes-AMG GT3 photos hit the web

Yesterday, the first shot of the next-generation Audi R8 hit the web hours before its official debut. Today, it appears the same thing is happening with photos of the Mercedes-AMG GT3, thanks to French website Le Point. Surprisingly for a vehicle designed as a single-minded track machine, Mercedes is injecting some serious style into the GT3. The rounded, vertical slats in the grille evoke the look of the original 300SL racer. In profile, the styling of the roadgoing AMG GT is retained but with the addition of a circuit-hugging body kit and huge wing at the rear to keep in planted. The interior is similarly purposeful. Along with these leaked photos, Le Point claims that the GT3 ditches the standard GT's twin-turbo 4.0-liter V8 in favor of a naturally aspirated 6.3-liter V8 sourced from the SLS AMG GT3. The aluminum platform underneath is also taken from the regular GT, but practically every exterior panel is reportedly replaced with carbon fiber to cut weight. The racer also keeps the double-wishbone suspension at all four wheels. While these specs are still unconfirmed, Mercedes definitely has a beautiful track machine on the way with the GT3. We look forward to seeing it in person in Geneva.

Mercedes trolls kids with uncrashable toy cars

Kids love crashing toy cars. Adults in the real thing, not so much. That's the angle behind Mercedes' latest ad, crafted to promote the company's latest safety systems. The video clip humorously posits what would happen if Mercedes gave out sets of toy cars with strong magnets in them that would prevent kids from crashing them into each other. Needless to say, the kids depicted are not amused by the endeavor. And neither would we have been when we were that age. But the point is nevertheless made. That point is to highlight the company's Brake Assist System Plus – Benz-speak for an automatic braking system – fitted in the new C-Class (among other models). The technology uses two radar systems – one mounted behind the three-pointed star in the grille and another in the front bumper – to detect other vehicles on the road, and, when necessary, apply the brakes. It'll also flash the brake lights to warn drivers behind. The inclusion of Cross-Traffic Assist applies the same measures at intersections, while Pre-Safe Brake adds pedestrian detection into the mix, as well. The creative campaign is the work of the Jung von Matt/Alster ad agency in Germany. And it strikes us as a clever way to showcase the system – or at very least, it looks better than some of the German automaker's previous attempts from ten years ago. Check it out for yourself in the video above.