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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

New Die Hard movie wrecked 132 cars in $11 million chase scene [w/video]

It would seem the act of dying hard brings with it lots of wanton destruction of the four-wheeled kind. According to John Moore, director of A Good Day To Die Hard, starring Bruce Willis, There were 132 (cars) that could never be used again. Another 518 required a lot of work. And damn right there were some good cars there... That's the fun of it."
Please join us in one great big collective sigh. Done? Okay, let's continue.
"With Die Hard it's about how audacious the action is," says Moore. "So you have to drive over a Lamborghini. An actual one. And yes it hurts me. I'm a car fanatic." Yeah. Sounds like it hurt really bad... though not as bad as the final tally after all the carnage had been counted: "Someone showed me the numbers on the car chase and soup to nuts, you put it all together it was like an $11 million sequence."

Mercedes plans Audi TT fighter

With the growth in popularity of modular platforms in the auto industry, it's rapidly becoming commonplace to see a company with multiple models that look different but share a significant number of parts underneath. One such an example is Mercedes-Benz's line of compacts, including the A-Class hatchback, CLA-Class sedan, GLA-Class crossover. Two derivatives lacking from German brand's current, small-car range are a coupe and convertible, but that might be changing soon. Mercedes is hard at work on a coupe with 2+2 seating, a liftback roof and styling inspired by the AMG GT, according to Autocar. Daimler Chairman Dieter Zetsche reportedly supports the idea, too. The new two-door could be on the road as soon as 2019 to target models like the Audi TT and BMW 2 Series, and a convertible version might follow later. This little, luxury two-door would ride on Mercedes' next-gen, front-wheel-drive compact platform, according to Autocar. It reportedly allows the German company to vary a model's size more than the current version and can better adapt to hybrid powertrains. A previous report also suggested the coupe and convertible might use this improved chassis, if they got the green light. Of course, a Mercedes model is hardly complete without an AMG version, so that would also be a possibility. According to Autocar, the performance brand's 2.0-liter four-cylinder could see output pushed to 400 horsepower compared to the current 355-hp unit. Earlier rumors also indicated a more powerful version of the boosted mill might be on the way. With Autocar backing all this up only with unnamed sources, the rumors should probably be taken with a grain of salt at the moment. However, a small coupe from the brand doesn't seem entirely impossible. After all, after two-door versions of the C-,E-, and S-Class, why not a smaller one, too?