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Brabus-tuned Mercedes G500 4x4 is an over-powered off-roader

Even from the factory, the Mercedes-Benz G500 4x42 is an off-road bruiser that's good for 415 horsepower and 450 pound-feet of torque. Apparently, those already meaty figures just aren't enough for the power-hungry folks at Brabus. The company's new tuning kit for the twin-turbo 4.0-liter V8 pushes things up to 493 hp and a prodigious 523 lb-ft of twist. On top of the grunt, buyers can order a heap of extras to make the SUV look a whole lot meaner. They're all going on display at the 2015 Frankfurt Motor Show. The heart of Brabus' power upgrade is its custom control module to tweak the engine management, and the result is adjusted boost pressure and the mapping for the fuel injection and ignition. There's also a stainless steel exhaust with butterflies that vary between "Sport" and an appropriately named "Coming Home" mode at the press of a button. The chrome tailpipes add an extra visual pop, too. The G500 4x42 rides on off-road tires, and even after Brabus' big boost, it's not lightning quick. The run to 62 miles per hour now takes 6.9 seconds, and the rubber also mandates a top speed limited to 130 mph. For buyers really looking to show off, Brabus has a wild body kit for the G500, too. It includes new lower bumpers and polished underbody guards. Meanwhile, the hood grows a scoop, and the headlight update adds black-tinted Xenon lights with LED turn signals to replace the units usually on the fenders. Inside, a mix of quilted leather, Alcantara and bright red stitches finishes off the brash tweaks. World premiere at the IAA 2015 BRABUS refines the Mercedes G 500 4x42 368 kW / 500 HP, 710 Nm of torque and exclusive BRABUS luxury appointments for the extreme off-roader Mercedes G 500 4x42: the new special model of the G-Class is designed for maximum off-road capabilities and offers the perfect basis for exclusive refinement a la BRABUS (Brabus-Allee, D-46240 Bottrop, phone +49 / (0) 2041 / 777-0, fax +49 / (0) 2041 / 777 111, Internet www.brabus.com). This includes an increase in the power output of the twin-turbo V8 to 368 kW / 500 HP (493 bhp) and a boost in its peak torque to 710 Nm (523 lb-ft). As a result, the tuned off-roader sprints from rest to 100 km/h (62 mph) in just 6.9 seconds. Due to the all-out off-road tires, the top speed is limited electronically to 210 km/h (130 mph). The spectacular appearance of the all-wheel-drive car is bolstered further by a high-end BRABUS paint finish and targeted BRABUS bodywork modifications.

YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

Mercedes widens luxury sales gap on strong early CLA demand

Mercedes-Benz CLA sales have been booming, with the Stuttgart-based manufacturer moving 2,300 of the sleek four-doors in its first week on sale. That is astonishing. Mercedes moved nearly twice as many CLAs (which start at $29,900) in one week than Jaguar, a brand that is on a very solid roll, sold in all of September. Ignoring the price differences between the Jag line and the CLA, that is still wildly impressive.
Mercedes has been pushing the CLA in television ads, using a shortened version of its Super Bowl spot, which starred William Dafoe, Usher and Kate Upton. "As the bargain entrance into the Mercedes portfolio, we weren't sure how luxury buyers would react," Kelly Blue Book auto analyst Alec Gutierrez told Bloomberg.
The CLA push was just part of MB's 6.7-percent increase in September sales, which were also helped along by a 17-percent jump in E-Class sales. That surge has allowed Mercedes to widen its 2013 sales lead over its rival, BMW, to 2,491 cars, according to Bloomberg. If CLA sales continue at this rate, we can only expect that margin to grow.