2011 Mercedes-benz G55 Amg 5.5l Supercharged Cpo on 2040-cars

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Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.

Mercedes giving SL a nose job

Mercedes tends to keep its SL roadster around longer than most models. The previous fifth-generation machine was launched in 2001, underwent a facelift in 2009 and stuck around until 2012. That's when the current model was introduced, and before it's replaced, Benz is expected to roll out another facelifted version. And that seems to be exactly what we're looking at here. Expected to arrive sometime in 2016 as a 2017 model, the updated SL will likely feature revised styling front and rear (along with updated interior equipment). This prototype appears to be wearing headlights from the new S-Class Coupe, which don't fit precisely, but then Daimler still has a couple of years to get everything just right.

2015 Mercedes-Benz SLK250 Quick Spin [w/video]

We car writers tend to have a occupationally limited focus. Autoblog's stock in trade is automotive news and new car reviews, which often steers us towards forgetting existing models about 17 minutes after we've driven it a second time. You guys like reading about the new hotness, too, so it tends to work out. But the wonderful fact is that every car sold today will have a rich/interesting/heroic/tragic life for years to come. And, occasionally, even obsolete makes and models stay interesting. That was my thinking when this 2015 Mercedes-Benz SLK250 came into our fleet. Set to be replaced with the SLK300, with that car's 2.0-liter turbo'd engine, the 250 is already running out the clock in Mercedes dealerships. What's more, my test car came complete with – are you ready for this? – a six-speed manual transmission. I can't tell you the last exact model of Benz that I'd driven with a stick shift, but I can assure you that its engine was carbureted. Considering the odd spec and replacement timeline, my question, as I drove the SLK for a week: was this a unicorn destined to be a driver's dearest find? Driving Notes: Let me not bury the lede any more: the six-speed isn't a game changer for the SLK. Yeah, over the course of a few days I came to be comfortable with the slightly vague clutch and notchy shifter, but I didn't love it. I went blasting on a few back roads, and found the hand-shaker more involving to use than the standard auto, but it was long to throw and not overly precise when I moved up and down between second, third, and fourth. On the other hand, the old 1.8T under the SLK250's bonnet still felt well matched with the base SLK's boulevardier mission. Output of 201 horsepower and 229 pound-feet of torque doesn't give enough gumption to move the hardtop German lump with authority, but it was still enough to be quick off the line and offer easy highway passing. The turbo four didn't sound bad under full throttle, either, but it did rattle like old plumbing when idling in the driveway. Speaking of rattling: the adjustable and Airscarf-equipped seats did a lot of it. (Airscarf, you'll recall, is M-B's brand name for an in-seat fan that blows hot air on your neck; it's nice on a cold day.) Though comfortable and mildly bolstered, the driver's chair made all kinds of funny noises when I got in, got out, or cornered over 20 miles per hour. That's rough for a luxury car with 6,000 (or so) miles on it.