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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Mercedes previews sleek concept for CES

It was over two months ago that we spotted a mysterious cloaked prototype said to belong to Mercedes, but we didn't know much about it at the time. And we still don't, but at least the German automaker has given us an idea of what to look forward to. Released on Facebook is this teaser image showing a silhouette of what appears to be that same concept car. The image is accompanied only by these few words: "The future will be bolder than you've ever imagined" and tagged by an accompanying #mbCES - which tells us only that, a) it's futuristic, which we already knew, and b) that it's coming to the CES, set to be held around a week from now in Las Vegas. The sleek one-box design appears to have some sort of appendage atop its roof – just the kind of periscope that might house, say, some cameras – leading to speculation that the idea behind this concept would be to showcase autonomous driving technology. We'd also be surprised if it weren't electric powered and – given the backdrop for its reveal – all the technology Daimler can throw at it. But one way or another, we'll be finding out soon, so watch this space. News Source: Mercedes-Benz via Facebook CES Mercedes-Benz Technology Concept Cars

2015 Mercedes-AMG C63 S First Drive [w/video]

As I mashed the throttle heading into the back straight of a nearly three-mile-long race track, I couldn't help but center my mind on two ostensibly disparate subjects: physics and pistons. If the heart of an automobile is its engine, the heart of the engine are its rotating bits – the crankshaft, pistons and the block they're nested inside. It seems fitting, then, that the internals of the twin-turbocharged 4.0-liter V8 typify the brand-new 2015 Mercedes-AMG C63 sedan I found myself piloting in Portugal. Whereas the last C-Class AMG availed itself of a brute of an engine, employing 6.2 liters of displacement to make its 451 horsepower the old fashioned way, the latest AMG's V8 engine has been downsized radically. I had the opportunity earlier in the day to actually hold the pistons of the new 4.0 Biturbo V8 in my hands, alongside those of the outgoing 6.2. The difference in size is staggering, the new lumps looking downright picayune in comparison to the latter. These eight seemingly diminutive pistons turn combustion into crankshaft-spinning power inside a block that is smaller, lighter and more compact than I'd have thought possible, considering the prodigious output the engine spits out. I had gone into this assignment expecting to pen an ode to lost love; a sonnet of sorrow bemoaning the switch from massive cylinders to wheezing power adders. But I was wrong. In fact, the report that follows may indeed read a little like a love song, except it will heap praise not on what used to be, but instead on what is now possible. The new heart of AMG more than makes up for its reduction in size by relying on turbochargers and smart engineering to turn just 4.0 liters into 469 horsepower and 479 pound-feet of torque starting at just 1,750 rpm, or as much as 503 ponies and 516 lb-ft in uprated S guise. Foot to the floor, eyes focused on the turn ahead, a hard right-hander named Primeira that requires hard braking and quick reflexes, I had a fleeting moment of clarity: These are some hard-working pistons. A few days on the street and track in and around Faro, Portugal, has convinced me that the new Mercedes-AMG C63 is a better car in any meaningful measurement than it was before. And I'll go one step further. Not only is this the best C-Class AMG ever, it's also my new favorite in the hotly contested segment that includes such knee-benders as the BMW M3 and M4.