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Apple lends prestige to a new Mercedes-Benz music system

Not often does Apple offer its name to products or technologies that emerge from beyond the walls of Fortress Cupertino. Could a partnership with Mercedes-Benz signal the start of something new? Mercedes’ new audio system unveiled this past weekend centers on the integration of Apple MusicÂ’s Spatial Audio with Dolby Atmos surround — a music enhancement generally heard in headphone-listening environments — in selected (and optional) Burmester audio systems. Plans are to offer the components initially in the Mercedes-Maybach S-Class, the S-Class as well as the EQE, EQE SUV, EQS and EQS SUV. No prices for the options were announced. Also partnering in the project is the Universal Music Group, one of the worldÂ’s leading music publishers. According to Mercedes, the Dolby tech “empowers musicians and audio engineers to place discrete audio elements or objects in a three-dimensional sound field, which goes beyond the capabilities of standard stereo productions. The system adapts to any playback environment, meaning fans can listen to music with unparalleled clarity that matches the artist's original vision in the studio.” We would expect no less from 31 speakers in a Maybach, powered by a pair of amps churning out 1,750 watts. Imagine Keith Richards cranking guitar through 31 speakers in an enclosed car cockpit. Almost three out of four music consumers say that they listen mostly in a car, says Mercedes Chairman Ola Kallenius. ”Through this exceptional partnership, we are giving our customers the extraordinary in-car audio experience they expect from Mercedes-Benz,” he said. “Both Apple and UMG share our vision and values and, together with Dolby, we will create a seamless and unique experience for our customers." Partnerships between automakers and audio companies have become common in recent years, and there have been mixed results from systems attempting to create a "surround sound" experience that goes beyond stereo. Bose put its systems into General Motors cars decades ago, and others followed, including Bowers & Wilkins, JBL and even the legendary McIntosh. Most recently, famed Italian speaker designer Sonon faber found a home in Maserati's new Grecale, and British speaker maker KEF is working with Lotus.  

Mercedes GLE-Class shows a new face for the luxury crossover in NYC

Segments don't get much hotter than luxury crossovers at the moment, and that makes for some perfect timing for Mercedes-Benz to unveil the GLE-Class at the 2015 New York Auto Show. As a replacement for the M-Class, the new model offers a more traditional looking alternative to the styling of its swoopy sibling, the GLE-Class Coupe. Mercedes' designers crafted a nose for the GLE that gives it a strong family resemblance to the Coupe, but the rest of the shape bears a chunky, more utilitarian appearance. Elsewhere, the new model sticks with the thick C-pillar and wraparound rear glass of the outgoing M-Class but with sharper edges for a slightly more muscular look. Stepping inside, occupants find all of the German luxury brand's latest styling cues. Mercedes is making a major commitment to adding more plug-in hybrids to its vehicles in the coming years, and the GLE is one step in that process. The lineup includes the GLE550e 4Matic that pairs a 3.0-liter, twin-turbo V6 with electric assistance to produce a total of 436 horsepower and 479 pound-feet of torque. The German brand isn't going entirely green, though, and the range also includes the Mercedes-AMG GLE63 and GLE63 S, powered by a twin-turbo 5.5-liter V8 that produces 550 hp or 577 hp, respectively. Check out the photos above from the show floor to get a full look at this upscale crossover before it arrives at dealers later this year.

Aston Martin and Mercedes-AMG bicycles: Luxury branding has no bounds

Luxury automobile companies are never quite satisfied with building high-end cars. They often stray into other types of branded merchandise that can have little to do with cars, such as the BMW Active line of clothing and accessories. Splitting the difference between branded merchandise and actual vehicles are these two limited-production bicycles from Mercedes and Aston Martin. The bike above is a collaboration between Mercedes-AMG and German bicycle brand Rotwild, a builder that has been around since 1996, according to the company's website. The bicycle in question is the R.S2 "Beast of the Green Hell." It's inspired by the Mercedes-AMG GT R sports car that was promoted with the same nickname. It uses a carbon frame and wheels, as well as disc brakes. It's also painted in green and black to match the Green Hell Magno color available on the GT R. Only 50 of them will be built, and each will carry a pricetag of over ˆ7,000, or nearly $8,300 at current exchange rates, including tax. View 4 Photos The second bicycle is from Aston Martin and another German bicycle company, this one called Storck Bicycles. This bike company has also only been around since 1995. The bike is called the Fascenario.3 Aston Martin Edition, and it will be a bit less rare than the Mercedes bicycle, with 107 total units. It's still a cool vehicle, though, featuring a carbon frame and wireless shifters. In total it weighs 13 pounds. It does lack the disc brakes of the Mercedes bicycle, though. Pricing hasn't been announced for the Aston Martin bike, but don't expect it to be cheap. Related Video: Featured Gallery ROTWILD R.S2 Limited Edition Mercedes-AMG GT R bicycle View 9 Photos Image Credit: Mercedes-Benz, Aston Martin Green Weird Car News Aston Martin Mercedes-Benz Performance mercedes-amg