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Mercedes C111 concept in commercial spoof A Fistful of Wolves

A Fistful of Wolves is a spoof of fashion advertising, commissioned by Mercedes-Benz to spread a cheeky word about Berlin Fashion Week. Yet, in the lampooning of sartorial gobbledygook, plenty of automotive advertising gets doused with cold water, too - like the ads that subscribe to the importance of being earnest (looking at you Matthew McConaughey and Kate Walsh), or the ones that try to convey just how unimaginably cool you'll be once you've jumped into the three-year-lease hole (looking at you, um... Mercedes-Benz and every other German luxury brand). We appreciate a brand that can make fun of itself, though. Led by Australian Justin O'Shea driving the Mercedes C111 through Berlin, it's beautiful satire as O'Shea tries to be fashion-forward while his friends go on about their daily lives, wondering why he never seems to be listening until he's offered cake, or why he's trying to walk in slow motion. Check it out in the video above. News Source: Mercedes-Benz via YouTube, Car and Driver Celebrities Humor Marketing/Advertising Mercedes-Benz Coupe Concept Cars Videos spoof

Infiniti shows Q30 interior ahead of Frankfurt debut

Infiniti is supposed to debut the all-new Q30 hatchback at the 2015 Frankfurt Motor Show, but as the show is still a couple of weeks away and the company has elected to release yet another image, we aren't sure there'll be all that much to see come Sept. 15. With that in mind, then, we give you the first images of the entry-level hatch's cabin, and they're, um, wow. We knew the Q30 had a lot in common with the Mercedes-Benz A-Class but as these images show, this is far more than a common platform. The steering wheel, instrument cluster, switchgear, and shifter are direct from the Mercedes parts bin. From the looks of the images, the Q30 will even have a Mercedes-style key. This might not garner much attention in the budget ranks – take the Scion iA and Mazda2, for example – but this degree of parts sharing in the premium market is sure to raise some eyebrows. It's also a rather bewildering move for Infiniti. The company is, in effect, selling a Mercedes-Benz to any new customers it attracts. That'll certainly make a Q50 a hard sell when it comes time for an upgrade. Now, in Infiniti's defense, there are some differences in the layout here. The triple nozzle-style HVAC vents have been replaced with a more conventional pair of outlets, and the instrument cluster hood extends over the built-in navigation screen. That design decision, in particular, will certainly appeal to critics of the tacked-on-tablet look offered by Mercedes. The analog buttons for the multimedia system have also been tweaked, with the result looking far cleaner than the mess of buttons offered on Mercedes' products (we wouldn't be shocked to see this layout arrive on a facelifted A-, CLA-, or GLA-Class in the near future, though). Beyond those changes, though, there are multiple Mercedes design hallmarks here, including the location of the controls for the seat adjustments. You can check out the Q30's cabin in both right- and left-hand drive varieties courtesy of the images above. And for comparison's sake, we also included our most recent gallery of the Mercedes-Benz GLA-Class at the bottom of the page. Have a look and be sure to scroll down for the official press release. September 1, 2015 Countdown Frankfurt: First ever Infiniti Q30 active compact opens its doors before world premiere ? Q30 – The first global Infiniti compact ? Q30 interior design echoes daring expression of exterior ?

McLaren Racing will return to Mercedes F1 engines from 2021

SOCHI, Russia — McLaren will be reunited with Mercedes engines from the 2021 season as the former champions go back to using the German manufacturer's power units in their bid to return to the top. The Woking-based team are currently supplied by Renault, having joined forces with the French company last year. They will see out that deal, which runs until the end of 2020, before making the switch back to Mercedes as part of a long-term agreement until at least 2024. "We are delighted to welcome McLaren back to the Mercedes-Benz racing family with this new power unit supply agreement," said Mercedes' motorsports head Toto Wolff in a joint statement with McLaren issued at the Russian Grand Prix on Saturday. "We hope that this new long-term agreement marks another milestone for McLaren as they aim to take the fight to the sport's top teams, including our Mercedes works team." The McLaren-Mercedes partnership initially ran from 1995 to the end of 2014. It turned McLaren, enduring a slump after their heady days of dominance during the late 1980s and early 90s with Honda, into a force to be reckoned with once again. The combination won 78 races, a constructors' title and three drivers' titles with Mika Hakkinen (1998, 1999) and Lewis Hamilton who raced to his first Formula One title with the team in 2008. McLaren find themselves in a similar phase now, rebuilding after three dismal years with Honda, the Japanese manufacturer they rejoined forces with at the end of 2014 in a bid to recreate their dominance from 30 years ago. Fielding a fresh driver line up of British rookie Lando Norris and Spaniard Carlos Sainz, they have made big strides this year and are currently locked in a battle for fourth in the overall standings with Renault's works team. But they haven't won a race since the season-ending 2012 Brazilian Grand Prix, when they were still powered by Mercedes. "Renault has been instrumental to our Formula One recovery plan and a fantastic partner to McLaren Racing," said Zak Brown, chief executive of McLaren Racing. "This agreement is an important step in our long-term plan to return to success in Formula One." McLaren's new deal with the German manufacturer, whose power units have set the benchmark in Formula One's turbo-hybrid era, coincides with a planned rules overhaul aimed at leveling the playing field and creating better racing. The shake-up could be just what a team like McLaren need to make that final jump up to the top.