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Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

Race Recap: 2015 Hungarian Grand Prix is Magyar for 'What a race!'

Every driver on the Formula 1 grid dreams of taking home the silverware, but only one driver each year can do it. Barring disaster in 2015 it looks like it's going to be Lewis Hamilton. The Brit has been so dominating at the front of the grid on Saturday, we can't see how he'll miss out on winning the second annual FIA Pole Position Trophy. That's the accolade introduced last season in another manufactured attempt to give drivers something to work for on Saturday, since the FIA felt leading into the first corner didn't have the pull it used to. Hamilton took his ninth pole of the season in Hungary for Mercedes-AMG Petronas with a crushing lap that put him almost six tenths ahead of his teammate Nico Rosberg in second. All Hamilton needs is one more spot at the top of the grid this season, and he's the Pole Position trophy winner. Thrilling stuff. Behind Rosberg the gaps stayed smaller, Sebastian Vettel in the Ferrari a little more than a tenth behind Rosberg, Daniel Ricciardo in the Infiniti Red Bull Racing less than four one-hundredths behind Vettel. We feel almost as vexed watching Kimi Raikkonen as he feels driving – he's finally got a good Ferrari, now he can't get a good weekend. The front wing broke on his car in Free Practice 1, then a water leak in Free Practice 3 robbed him of setup time on the soft tire. He lines up in fifth about two tenths behind Ricciardo. The slow, tight Hungaroring didn't agree with the Williams chassis, Valtteri Bottas the first of the Grove team drivers in sixth, his teammate Felipe Massa two places back. Between them is Daniil Kvyat in the second Red Bull in seventh. Teenager Max Verstappen put in a good showing in the Toro Rosso to grab ninth, while Romain Grosjean in a wriggling, squishy, sliding Lotus classified his appearance in Q3 at all as "a miracle." As for the race that followed, we don't expect to see another like it for a long time – it was the real thrilling stuff, one shock after another. The drama began after the first parade lap, when Felipe Massa lined up out of position and the start was aborted. The drivers did another parade lap, then lined up with everyone in place. Mercedes got swamped as soon as the lights went out. Vettel ran around both of them and led the race into the first turn, Raikkonen had come from fifth to third by Turn 1, then got the inside line on Rosberg through Turn 2 to take second place.

2016 Mercedes-Benz C350e Plug-In Hybrid casts a green light in Geneva

Mercedes revealed another plug-in hybrid model, the C350e, at the Geneva Motor Show. Based on the company's scalable hybrid platform, the C350e offers 19 miles of electric range, and the total system makes 279 horsepower and 443 pound-feet of torque. It's part of the company's goal to bring 10 new plug-in models to the market by 2017 around the world. The hybrid system teams an electric motor with a turbocharged four-cylinder engine with a seven-speed gearbox. The C350e also has regenerative braking and can be driven in four modes ranging from Eco to Sport Plus. The lithium-ion battery pack can be charged in 1 hour, 45 seconds, and it has a total capacity of 6.2 kilowatt-hours. The C350e has an Airmatic suspension, an interior climate control system that can be controlled via the internet and offers Mercedes' suite of driver-assist technologies. Mercedes will sell the model as a sedan and a wagon in some markets. The new Mercedes-Benz C 350 e: Efficiency, dynamism and comfort – the best of three worlds The new Mercedes-Benz C 350 e: Efficiency, dynamism and comfort – the best of three worlds Following its premiere in the S-Class, Mercedes-Benz is now offering its most advanced hybrid technology yet in the C-Class and, for the first time, also in an Estate model. The dynamism and efficiency of the C 350 e make it a convincing proposition in both its Saloon and its Estate guise. With a range of 31 kilometres in purely electric mode, local emission-free driving is now a reality. Its four-cylinder petrol engine, in conjunction with a powerful electric motor, gives it a total system output of 205 kW (279 hp) and torque of 600 Nm. The new C 350 e thus delivers the performance of a sports car and yet offers certified consumption figures of just 2.1 litres of fuel per 100 kilometres both as a Saloon and as an Estate. This corresponds to CO2 emissions of 48 grams (49 grams for the Estate) per kilometre. Both models are also equipped as standard with AIRMATIC air suspension plus a Pre-Entry Climate Control system that can be controlled via the internet, adding up to a truly exceptional level of driving and climate comfort. Prof Dr Thomas Weber, Member of the Board of Management of Daimler AG and responsible for Group Research and Mercedes-Benz Cars Development: "The PLUG-IN HYBRID is an investment in the future of Mercedes-Benz and we believe it will become established as the successful technology for maximum efficiency coupled with powerful dynamic performance.