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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Mercedes-Benz G500 4x4 is a 6x6-2 [w/video]

In terms of truly badass off-roaders, it doesn't get much cooler than the Mercedes-Benz G63 AMG 6x6. After all, the thing has three axles powering six wheels, not to mention an AMG-tuned V8 that makes the truck pretty much unstoppable. Call it an exercise in excess, if you will, but we call it super cool. And now, at the 2015 Geneva Motor Show, Mercedes is showing off a slightly less outrageous version of its insane off-roader, called the G500 4x42. And by "slightly less outrageous," we pretty much mean, "with one fewer axle." Sure, there have been some other changes, too – namely under the hood, where the AMG's twin-turbo 5.5-liter V8 has been removed in favor of a new, twin-turbo 4.0-liter V8, good for 422 horsepower and 450 pound-feet of torque. Off road, this thing should be a freaking beast. It can ford depths up to 39 inches, the approach angle is 53 degrees, departure is 54, and the breakover is 47. Talk about all-terrain. Plus, it looks freaking cool, with 22-inch wheels on 325/55-series tires (which can be swapped for a set of 18-inch wheels on 37-inch beadlock tires). We even love the lime green paint it wore upon debut, and are kind of sad the Geneva showcar is painted in this less-awesome silver. Either way, it's certainly a creation to behold. Check it out. Near-series show car G 500 4x42: The G-Class Squared Stuttgart, Feb 21, 2015 -- Only a G-Class can be better than a G-Class. This is the credo followed by the developers with the Mercedes-Benz G 63 AMG 6x6, and they are now stepping up a gear with the G 500 4x42. The basic recipe for this overcomer of everything is simple: take the superior all-wheel-drive powertrain including portal axles from the 6x6 – take away one axle – and blend it all with a newly-developed variable chassis and the series-production G-Class body. A large pinch of V8 power with 310 kW (422 hp), a set of 22-inch 325/55 R 22-sized wheels, carbon-fibre body parts and then just gourmet ingredients from the seductive designo Exclusive range for the interior – and the 5-star menu for all off-road enthusiasts is ready. A new addition to the extreme G-Class model family: the G 63 AMG 6x6 has a model brother in the form of the G 500 4x42. The near-series show car is a new highlight in the superlative-rich history of the G-Class and blends all the advantages of the model series.

How Atlanta landed Mercedes-Benz

The first phone call came last spring. An international real estate company had a high-profile client that wanted to relocate its North American headquarters. The client, whose identity was confidential, narrowed the list of prospective sites to Texas, North Carolina and Georgia. Would Georgia officials be interested in a discussion? Behind the scenes, they worked for months to lure the company, touting lower housing prices and a relaxed pace of life. They arranged interviews with CEOs of other companies in Atlanta who could speak about the area's business climate and they augmented negotiations with key executives from a utility company and Atlanta-Hartsfield Airport. Ultimately, they were also offered a reported $40 to $50 million in tax incentives. Secrecy was vital. The intermediary and officials with the Georgia Department of Economic Development gave the project a code name that changed three times throughout the summer and fall, so that only a few people had access to the most basic information. It was called Operation Eagle. It was only in September that the Georgia officials learned the identity of the client, Mercedes-Benz, and only last week that Operation Eagle bore fruit when the company publicly announced it would relocate its North American headquarters from Montvale, NJ, to the north side of Atlanta. "They put themselves in a spot on the north side where millennials can live in the city, and people can live in the northern suburbs and raise a family," Tom Croteau, deputy commissioner of global commerce for the GDED, tells Autoblog. "And when you combine that with the business aspect of a lower-cost environment, that's what we were able to provide them, along with a long-term commitment to support them however we can." In the move, the company benefits from a location that's closer to a growing base of suppliers that work with German car companies in the Southeast, as well as closer proximity to ports in Brunswick, GA, that are some of the busiest in the country. Mercedes-Benz will bring 800 to 1,000 jobs to the area. In addition to the employment, Georgia benefits from another notch in its automotive belt. Atlanta is already home to Porsche's North American headquarters. Kia Motors has a major manufacturing facility in West Point, GA, and General Motors opened an information technology center in Atlanta two years ago that employs roughly 1,000 workers.