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Mercedes GLE Coupe to feature in Jurassic World

It was back in 1997 that Mercedes first got into the crossover game with the launch of the M-Class, and most of us got our first look at the luxury high-rider when it debuted on the big screen in the Jurassic Park sequel The Lost World. It's been 18 years since that event, but now its successor is set to appear in the revival of the once-popular movie franchise. Come June 12, moviegoers will be able to catch the new Jurassic World film at their local theaters, but the dinosaurs will have to share the spotlight with the new GLE Coupe. The slant-roofed crossover that'll share its underpinnings with the M-Class' successor and challenge the BMW X6, will appear in the film in GLE 450 AMG Sport guise, and Universal Studios apparently did a good enough job keeping the Mercedes under wraps during filming until its release just a month ago. Mercedes Continues Its Decades Long Relationship with Universal: Mercedes-Benz GLE Coupe launches in Universal Pictures' Jurassic World Stuttgart, Jan 08, 2015 Stuttgart. On-screen, multiple Mercedes-Benz vehicles are once again in on the Jurassic action. Twenty-two years since the events of the original film, Steven Spielberg returns to executive produce the long-awaited next installment of his groundbreaking Jurassic Park series, Jurassic World. During their adventures in the jungles of Jurassic World, the characters played by Chris Pratt and Bryce Dallas Howard put their trust in the off-road capabilities of various Mercedes-Benz vehicles – especially in the all-new GLE Coupe, which appears in its series-look for the first time. Colin Trevorrow directs the epic action-adventure from a screenplay he wrote with Derek Connolly. Frank Marshall and Patrick Crowley join the team as producers. Jurassic World will be released in 3D by Universal Pictures on June 12, 2015. The partnership continues the relationship between Universal and Mercedes-Benz, first forged in 1997's The Lost World: Jurassic Park, when Mercedes introduced the M-Class vehicle. "We are delighted to have been able to support this epic action-adventure with our vehicles," said Dr. Jens Thiemer, Head of Marketing Communications for Mercedes-Benz Cars. "Our wide range of SUVs in particular fit perfectly with Jurassic World's various requirements, with the focus on our new trendsetter, the GLE Coupe." Above all, it is the new GLE Coupe that shows off its best side.

Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.

Mercedes-Benz S-Class Cabriolet completes the luxury trinity

In its continuing bid to simply eat the lunch of the Bentley Continental GT, Mercedes-Benz has followed up on the S-Class sedan and coupe with a new S-Class Cabriolet. Aristocrats, take notice. Below the beltline, all is familiar. That means the same stylish sheetmetal, from the chiseled front fascia to the strong character lines to the pert rear end. Expect the cabin's accommodations to mirror the hardtop model. But the third member of the S-Class family differs above the beltline, where we see a sumptuous canvas roof. The three-layered top is, unsurprisingly, quite advanced. It uses a three-layer, acoustically optimized design that promises a quiet ride. The top can be dropped or raised in under 20 seconds and at speeds of 37 miles per hour. Finally, the addition of a canvas cover doesn't do much to the S-Class' aerodynamics, as the cabriolet still returns an impressive 0.29, which compares favorably with the 0.27 of the four-door model (the coupe's CoD isn't available). Opting for the S-Class Cabriolet will entitle you to some additional standard equipment, including Mercedes' AirScarf neck heater. The droptop will also pioneer the German brand's new Thermotronic climate feature, which takes complete control of the HVAC system and makes adjustments based on the findings of 12 sensors and 18 actuators. The sensors include those for interior and exterior temperature, solar radiation, air quality, and dew point, among others. Yes, your S-Class will have a sensor for the dewpoint. Also new to the S-Class Cabriolet – not to mention the S-Class line as a whole – is a 9G-Tronic nine-speed automatic transmission, which is already featured on the SLK-Class and the new GLC-Class. The new 9AT will be limited to the S550, while the new S63 Cabriolet will use the coupe's seven-speed AMG Speedshift transmission. Both engines, meanwhile, mirror their coupe counterparts, with 449 horsepower and 516 pound-feet of torque for the S550 and 577 hp and 664 lb-ft of torque on the AMG model, allowing the latter to hit 60 mph in just 3.9 seconds and reach a limited top speed of 186 mph. Both the S550 cabriolet and its Mercedes-AMG counterpart will make their global debut at the 2015 Frankfurt Motor Show, later this month. Read on for the full press release from Mercedes-Benz. The new Mercedes-Benz S-Class Cabriolet Open-top luxury Stuttgart. The new S-Class Cabriolet is the fourth variant of the current S-Class family in the U.S.