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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

2024 Mercedes-Maybach EQS 680 SUV tops $180,000

The 2024 Mercedes-Maybach EQS 680 SUV is staking claim to the "next era of driving pleasure," but that pleasure will come at a steep price. The company officially announced Wednesday that the super-lux, battery-electric SUV starts at $181,050 (assuming the $1,150 destination fee doesn't increase for 2024) — $50,000 more than the standard Mercedes-Benz EQS 580. And you can order one starting today.  While U.S. figures are still partially up in the air, we do have some preliminary specs. To go with its 649-horsepower output, the EQS 680 SUV was rated at 600 km of total range on the WLTP cycle, which works out to about 373 miles. While Mercedes-Benz doesn't have EPA figures to offer, the EQS 580 is rated at approximately 340 miles with the same pack and a very similar (613 km) WLTP-certified range. 0-60 comes in just 4.1 seconds on the way to a top speed of 130 MPH. Charging the EQS 680 SUV back up from 0% will take a bit longer — nearly 13 hours on a Level II AC charger — but DC fast charging (10-80%) takes just 31 minutes at its max throughput rate of 200 kW.  The Mercedes-Maybach EQS 680 SUV is available with five different two-tone color combinations. All of the two-tone options will feature the lighter color on the bottom half of the SUV, since the darker tone up top better accentuates the vehicleÂ’s aerodynamics. Maybach-specific design details include vertical metal-look lines in the EQSÂ’ faux grille and a Mercedes-Benz star ornament on the hood.  ThereÂ’s a Maybach logo on the D-pillar and the taillights have a unique running light pattern. Mercedes-Benz says 21-inch wheels are standard for now; larger 22-inch wheels, as well as a sixth two-tone paint option, will come later. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

The Mansory Speranza proves that money can buy taste and good sense...

...Just kidding.
No one in their right mind has ever accused German tuners Mansory of being subtle. So, when our Geneva team wandered across the Mansory Speranza - A Mercedes-Benz Gelandewagen that has been denuded of its roof and spackled inside with quilted leather and red carbon fiber ­- they didn't ask a lot of existential questions. Why does the Speranza exist? Because Germans are weird sometimes, that's why.
Forget for a moment that you'll have to pay Mansory hundreds of thousands of euros (we're guessing, no pricing information has been revealed) for the privilege of converting your G-Class into something that looks like a Suzuki Samurai, and prepare to be impressed by the details. The tuning house has increased the output of the Mercedes V8 to a healthy 700 horsepower and 668 pound-feet of torque. The wheels are 24-inches, and wear almost unbelievable 305-section ultra-high performance Vresdestein tires. Carbon fiber can be found nearly everywhere one looks, including making up the housing for the spare tire. Oh, and there are leather pillows for the backseats... no word on whether they're standard or optional, but we're looking in to it.