2006 Mercedes-benz Clk-class Clk350 on 2040-cars

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Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.

2016 Mercedes-Benz C450 AMG Sport is not too hot, not too cold

Mercedes-Benz is moving to a new system for performance models, launching its AMG Sport line that will slot above the standard cars, but below the full-fledged Mercedes-AMG offerings. The perfect example of how this all looks can be seen with the C-Class – we've already driven (and enjoyed) the standard C300 and C400 offerings, and we're absolutely geeked to test the Mercedes-AMG C63. Slotting in the middle, though, is this new C450 AMG Sport, which makes its debut at the Detroit Auto Show this week. Power comes from the twin-turbocharged 3.0-liter V6 found in the C400, but output is increased to 362 horsepower and 384 pound-feet of torque – up from 329 and 354, respectively. That's all shuffled through the company's 7G-Tronic seven-speed automatic transmission, and sent to the road via 4Matic all-wheel drive. Hitting 60 miles per hour is said to take just 4.9 seconds, en route to a 155-mph top end. There's an AMG adaptive sport suspension with adjustable dampers (from the C63), and the interior and exterior aesthetics have been pumped up for a more sporting appearance. It all seems like a good fit, and we think it'll slot nicely in the middle of the already good C-Class range. Check out our fresh batch of lives images of the C450 above. Featured Gallery 2016 Mercedes-Benz C450 AMG Sport: Detroit 2015 View 12 Photos Related Gallery 2016 Mercedes-Benz C450 AMG 4Matic Image Credit: Live photos copyright 2015 Drew Phillips / AOL Detroit Auto Show Mercedes-Benz Luxury Performance Sedan 2015 Detroit Auto Show mercedes c450 amg sport

2015 Mercedes-Benz S65 AMG Coupe

For Mercedes-Benz to truly demonstrate the capabilities and sensations of the S65 AMG Coupe, it needs to commission the building of a highway halfway to the moon. That's right, a ribbon of Autobahn roughly 120,000 miles long, with 50,000 miles of twisties and sweepers. Let's even add some loop-de-loops though the ionosphere, since, you know, we're going all the way with this. We've been following the headlines about progress on a new lunar lander and the SpaceX Mars Colonial Transporter, but we recently discovered that we've already got both of them in the S65 AMG Coupe. This isn't a car, it's a rocket ship. And it's not perfect, but it is spectacular. Starting with the way it looks. When Mercedes unveiled the concept at the 2013 Frankfurt Motor Show, I wasn't impressed. In fact, I told the Mercedes PR person, "It's fine, but the rear end doesn't do anything for me." And today? I'll have the crow, please, with lots of ketchup. When the test car you see here arrived, my loins tumbled and my knees developed a slight tremble. By the following week I was posing thought experiments like, "What's hotter: me in this car, or nothing else ever?" It's big – just eight inches shorter than the S-Class sedan and only an inch narrower. It's an inch longer than the Porsche Panamera and four inches wider, but just 0.3-inches taller than that slinking sport sedan. Its size and segment seem to have freed the designers' pens, and we think it's the best and most unapologetic expression of the brand's current language. We'd normally vote "nay" to a face full of chrome, but the coupe has the width to spread the polished elements around, and the top-to-bottom three-dimensionality indeed earns the adjective "jewel-like." A button on the center console lifts the entire car to protect those jewels when needed. The profile doesn't give up on the rising, sculpted wedge we've known for years – the one we used to love on the SL-Class. And again, the 16.6-foot expanse of sheet metal gives those opposing swage lines an unhurried opportunity to carve the body. The sidelong swell is enhanced by the carbon-fiber rocker panel laid into the concavity along the bottom, as well as those hips over the rear wheels. Speaking of which, the polished, 20-inch forged rollers are spot on. The bluff backside is sculpted just enough to keep it interesting, from the decklid spoiler to the horizontals across the bumper and carbon diffuser. Mostly, though, it seems to say to anyone behind, "Please.