2006 Mercedes-benz Clk-class on 2040-cars

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Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.

2016 Mercedes-Benz C450 AMG Sport is not too hot, not too cold

Mercedes-Benz is moving to a new system for performance models, launching its AMG Sport line that will slot above the standard cars, but below the full-fledged Mercedes-AMG offerings. The perfect example of how this all looks can be seen with the C-Class – we've already driven (and enjoyed) the standard C300 and C400 offerings, and we're absolutely geeked to test the Mercedes-AMG C63. Slotting in the middle, though, is this new C450 AMG Sport, which makes its debut at the Detroit Auto Show this week. Power comes from the twin-turbocharged 3.0-liter V6 found in the C400, but output is increased to 362 horsepower and 384 pound-feet of torque – up from 329 and 354, respectively. That's all shuffled through the company's 7G-Tronic seven-speed automatic transmission, and sent to the road via 4Matic all-wheel drive. Hitting 60 miles per hour is said to take just 4.9 seconds, en route to a 155-mph top end. There's an AMG adaptive sport suspension with adjustable dampers (from the C63), and the interior and exterior aesthetics have been pumped up for a more sporting appearance. It all seems like a good fit, and we think it'll slot nicely in the middle of the already good C-Class range. Check out our fresh batch of lives images of the C450 above. Featured Gallery 2016 Mercedes-Benz C450 AMG Sport: Detroit 2015 View 12 Photos Related Gallery 2016 Mercedes-Benz C450 AMG 4Matic Image Credit: Live photos copyright 2015 Drew Phillips / AOL Detroit Auto Show Mercedes-Benz Luxury Performance Sedan 2015 Detroit Auto Show mercedes c450 amg sport

Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.