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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Mercedes-Maybach SUV concept headed for Beijing reveal in April

Mercedes-Benz has toyed with the idea of a Maybach SUV for at least 11 years. According to Autocar, we'll finally see a concept with production intent at the Beijing Motor Show next month, the luxury SUV slated for market release next year. As has been the rumor for at least six years, the Maybach people carrier will be based on a stretched version of the GLS, which moves to the company's new Modular High Architecture with the 2019 model. Back in 2007 when Maybach was its own brand and selling roughly 300 units per year, Car magazine reported that brand chiefs were interested in convertible versions of the Maybach 57 and 62 sedans, and an SUV. Maybach built a one-off concept based on the GL — the former GLS-Class — in 2009, but never took the idea further. The rumor popped up again in 2014, then in 2015, reaching not-if-but-when status early last year. A decade on, it's finally time to play the hand. Even though the super-luxe SUV would sit on a stretched version of what is already a three-row SUV, it's reasonable to expect the Maybach SUV will only get two rows. That would give designers plenty of extra room for seating luxury and amenities even beyond the S-Class Maybach. On the other hand, if Mercedes sticks to the rough Maybach playbook so far, a triple-row Maybach would be the only such SUV in the mid- to upper-six-figures. The S-Class 560 4Matic starts at $102,990, the S 560 4Matic Maybach starts at $168,600. Applying that spread to the $94,500 GLS 550, you'd land around $160,000 before adding the markup for a new generation. That kind of starter pricing might make a great tweener proposition. Mercedes could focus on a range of buyers who want to go upscale from the $125,300 AMG GLS 63, without needing to worry — yet — about challenging Bentley and Rolls-Royce. Power is said to come from some version of the company's oft-applied 4.0-liter twin-turbo V8 that puts out 462 horsepower in the S 560, but the 3.0-liter inline-six hybrid in the S 560e is under consideration. We'll know next month, when the lightly veiled concept takes the stand in China. The full-on production version should get an introduction at this year's L.A. Auto Show. Related Video:

Sales start for $146,000 Mercedes-Benz S500 Plug In Hybrid

Mercedes-Benz's first production plug-in hybrid is chock full of astounding numbers, including the price tag. The base price is 108,944.50 euros, or about $146,000 US. If that didn't make your eyes glaze over, the Daimler division is ready to take your down payments now that the Mercedes-Benz S500 Plug-in Hybrid is officially on sale. Deliveries to European dealerships start in September. Details on the PHEV sedan were divulged last August and it was first shown off at last year's Frankfurt Motor Show. Benz calls it the, "first luxury saloon with the performance of a V8 and the fuel consumption of a compact model." That's no exaggeration. The car's powertrain that pairs a 3.0-liter V6 twin-turbo with an electric motor that delivers 436 horsepower and a 0-62 mile per hour acceleration time of just 5.2 seconds. Top speed is 155 miles an hour. On the green side, the car can go as far as almost 21 miles on electric power alone and gets a fuel-efficiency rating, on the more lenient European driving cycle, of 84 miles per gallon equivalent. The car also includes a so-called COMAND navigation system that tweaks how the electric motor is used based on the driver's desired route. Very high-tech. We've got Mercedes-Benz's press release below. Sales release for S 500 PLUG-IN HYBRID: First PLUG-IN HYBRID with a star starts With immediate effect the Mercedes-Benz S 500 PLUG-IN HYBRID can be ordered for prices from 108,944.50 euros[1]. The S 500 PLUG-IN HYBRID blends an ultramodern hybrid drive configuration with the unique innovations and the luxurious equipment and appointments of the S-Class. The luxury saloon with a long wheelbase impresses with unique dynamism and efficiency. Thanks to standard pre-entry climate control it also offers unique climate comfort. In September the first certified three-litre luxury saloon in the world will be arriving at the dealers - a further milestone on the road to emission-free mobility. "The new S 500 PLUG-IN HYBRID offers our customers the entire range of innovations that make our new S-Class so successful, and thanks to its intelligent operating strategy ensures outstanding driving pleasure and dynamism combined with the highest efficiency. Moreover, it allows completely emission-free driving for up to 33 km," says Ola Kallenius, Executive Vice-President for Sales at Mercedes-Benz Cars. "The S 500 PLUG-IN HYBRID is the first luxury saloon with the performance of a V8 and the fuel consumption of a compact model.