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Mercedes could make EV batteries with Audi, BMW

It's not a big leap from digital maps to batteries, it turns out.The head of Mercedes-Benz parent Daimler said recently that he envisions his company working together with German automotive competitors BMW and Volkswagen to further accelerate electric-vehicle battery technology. The three automakers recently worked together to enhance their in-car maps systems. Daimler CEO Dieter Zetsche talked about "commonalities" between automakers, not the least of which is the need for all of them to achieve increasingly stringent fuel-economy requirements in the European Union, at the Frankfurt Auto Show last week, according to Reuters. While these companies have made their own inroads as far as plug-in vehicles go, they are all behind the Renault-Nissan Alliance when it comes to public deployment of electric vehicles. This summer, Daimler, Audi and BMW hooked up to acquire the Nokia Here digital-mapping service for about $2.8 billion. The triad of automakers beat out companies such as Apple and Uber to buy the entity, which was founded in 1986 as Navteq. Nokia bought the company in 2007. The acquisition makes sense as the automakers work on improving their products with features like cloud-based data to warn drivers of icy roads and traffic jams. The technology will likely also eventually be used in autonomous vehicles. Automakers working together for a common goal of improved technology is nothing new, of course. General Motors and Honda agreed in 2013 to work together to accelerate hydrogen fuel-cell drivetrain development. Earlier that same year, Daimler said it would work with Ford and Nissan in a separate collaboration to speed up the development of hydrogen fuel-cell technology. Related Video:

Mercedes may end Tesla supply agreement for B-Class Electric Drive

The Mercedes-Benz B Class Electric Drive has only been rolling off the production line for 17 months, each one equipped with a battery pack and drivetrain from Tesla Motors, but already there is talk of big upcoming changes. According to a report from the German publication Auto Motor und Sport, the next-generation version of this model will see an end to the Tesla-supplied tech and a hugely improved range. Currently, the electric sedan gets an EPA-rated 87 miles of range, using 28 kWhs of its 36-kWh battery, though its now-standard "Range Plus" package takes advantage of more of the pack, stretching that driving to 100 miles or so. It may take a year or several – the model just had a refresh – but expect those distance digits to double. The rumored range is said to be 500 km (310.7 miles), but since that would likely be calculated using the European drive cycle, expect something significantly lower stateside; say 220-ish official miles. This would be in keeping with expectations from a number of battery-powered competitors in the 2017-2018 time frame. It is unknown if this supposed next-gen B Class Electric Drive is in any way related to the rumored "Ecoluxe" program. The Tesla/Daimler relationship stretches back to 2009, when the Stuttgart-based outfit made a significant investment in the California automaker, quite possibly saving it from extinction in the process. We have reached out Mercedes-Benz about this report, but as of this writing, have not had a reply. We will update this post when we hear back. Related Video: Featured Gallery 2015 Mercedes-Benz B-Class Electric Drive: Paris 2014 View 13 Photos Green Rumormill Mercedes-Benz Tesla Electric Sedan electric drive electric drivetrain

Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.