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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Lewis Hamilton scores a record 80th pole in Japan, Vettel ninth

SUZUKA, Japan (Reuters) - Formula One leader Lewis Hamilton seized a record-extending 80th pole position at the Japanese Grand Prix on Saturday, timing his sole flying lap to perfection while Ferrari's Sebastian Vettel managed only ninth. The Mercedes driver, in dominant form all weekend at the Suzuka circuit, pumped in a one minute 27.760 second lap on the super-soft tires while it was still only just spitting with rain. Vettel and Ferrari teammate Kimi Raikkonen, who went out on intermediate tires in the final part of qualifying with the track still dry, lost time coming back in to fit the super-soft tires. The German then made another mistake on his first flying lap and was unable to get another one in as the intermittent drizzle turned into a full-blown shower that drenched the track. Meanwhile, Hamilton – who along with team mate Valtteri Bottas had gone out straight away on the super-soft tires to beat the rain – was lighting up the timing screens. "The team have done an amazing job this weekend, and the call that we made for Q3 was probably the most difficult," said the Briton, joined by Bottas on the front row after the Finn completed a second successive Mercedes front row lockout. "It's so difficult when the pressure is on to make the right call but that's the big difference between us this year and that's why we're the best and the team deserve it," added Hamilton. Vettel trails his fellow four-times champion by 50 points in the standings with just four races left after Japan. His hopes are fading fast and he needs a huge stroke of luck now to reignite his challenge. "Obviously it's not the position we deserve to be in," said the 31-year-old. "I think we have better speed than ninth but we'll start there and see how it goes. "Anything can happen tomorrow. Tomorrow is a new day." RICCIARDO FUMES Vettel's misfortune allowed 21-year-old Dutch driver Max Verstappen to qualify third for Red Bull. "We have a bigger chance now to be on the podium," said Verstappen, doubting that he would need to worry too much about the others' title battle: "Is it still a battle? I'm not sure," he said. While the Dutchman celebrated, teammate Daniel Ricciardo was left hoarse with anger after a power unit problem sidelined him during the second phase of qualifying before he had set a time. The Australian, as a consequence, is set to start 15th. "I just can't catch a break," said Ricciardo, who is leaving Red Bull for Renault at the end of the year.

Sunday Drive: Classic American nameplates and one exciting new German

Our look back at last week's biggest automotive stories focuses first on the Jeep Wagoneer, an unequivocal American classic. Not only did the Wagoneer play a pivotal role in kicking off America's current love affair with the sport utility vehicle, it legitimized the Jeep brand in the mind of consumers looking not just for something to ably take them off the beaten path, but to do so in comfort, with the entire family along for the ride. So it comes as little surprise that Jeep decided to take one vintage Wagoneer, modernize it with a 5.7-liter Hemi V8 engine, and put the thing on display as part of its annual Moab Easter Jeep Safari. We're in love. Our next two stories focus on Cadillac. First up is news that the striking Escala Concept is headed for production in 2021 to serve as the brand's flagship luxury sedan. The second story involves Caddy's current top rung, the CT6, which gets a new twin-turbo V8 engine as part of its V-Sport package. And finally, we round out this look at last week's headlines with the 2019 Mercedes-Benz C-Class Coupe and Cabriolet. We're mighty keen to try out Benz's new AMG-fettered turbocharged inline-six engine, and the C Coupe looks like a fine point of entry. As always stay tuned to Autoblog this week for all the latest automotive news. Jeep delivers basketful of concepts for the Moab Easter Jeep Safari Cadillac's striking Escala concept is reportedly headed for production Cadillac CT6 V-Sport wants to take prisoners with 550-hp 4.2L TT V8 2019 Mercedes-Benz C-Class Coupe and Cabriolet revealed ahead of New York