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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

Next Mercedes-AMG E63 to produce around 600 hp

"Sources" have told Autocar that the coming Mercedes-AMG E63 will get "something in the range of" 600 horsepower from a "next step" development of the 4.0-liter, twin-turbo V8 currently in the C63 sedan. Since the standard E-Class isn't due for introduction until the 2016 Detroit Motor show, we're probably a year away from finding out if "something in the range of" actually means a square 600 hp when the car the AMG E63 is revealed. Right now the E63 S is powered by a 5.5-liter twin-turbo V8 it shares that engine with the CLS63, S63, SL63, and G63, and all but the G63 get 577 hp from that engine. The 4.0-liter V8 in the C63 S is rated at 503 hp in the S model, the same as the dry-sump version of that engine that gets 503 hp in the AMG GT. Point being the jump to 600 hp isn't outrageous, and would keep up with the numbers rumored for the next BMW M5. New turbos will likely be responsible for much of that power, with AMG's powertrain chief having told Road & Track that the present turbos are doing all the work they were designed for. Depending on where the much lighter AMG GT3 road car comes in, the next AMG E63 should be the most powerful V8 model in the range. There'll be plenty of other doodads besides, like a new nine-speed automatic, 84-LED adaptive headlights, remote controlled parking, smartphone-activated NFC-based unlock and vehicle start, Vehicle-to-X communication, adaptive cruise control that recognizes speed limit signs, and a massive advance in the suite of Mercedes Intelligent Driving features. Related Video: News Source: Autocar Mercedes-Benz Luxury Performance Sedan mercedes-amg e63

2014 Mercedes-Benz C63 AMG Edition 507 still lights our fire

The current Mercedes-Benz C63 AMG may be in the autumn of its years, but it's still one of our very favorite sport sedans. Ever. Yes, its paddle-shift transmission may not always follow orders, but with stupendous levels of thrust from its charismatic naturally aspirated 6.2-liter V8, ebullient rear-wheel-drive dynamics and that noise, we frankly don't care that it's getting on a bit.
As a sendoff of sorts for the current generation, Mercedes-Benz has just introduced a new Edition 507 model at the Geneva Motor Show, with 507 horsepower and 450 pound-feet of torque - an increase of 56 horses over the standard car. Mercedes credits the substitution of low-mass internals from the SLS AMG gullwing for the power bump, a tactic shared with the AMG Development Package upgrade that has been subsumed by this Edition 507. 0-60 is quoted at 4.1 seconds and top speed at 174 mph.
The Edition 507 borrows its aluminum hood from the C63 AMG Black Series Coupe, along with spidery new 19-inch wheels in either titanium gray finish or matte black with shiny rim flanges. As seen on our gallery car above, a sports striping package is also featured, as are glossy black grille, daytime running lamps, spoiler and mirror caps.