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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Buick Envista, Mercedes C 43 and GLS, and Goodwood Revival | Autoblog Podcast #801

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor James Riswick. They begin the episode with the cars they've been driving, including the surprisingly compelling 2024 Buick Envista. They also review the 2024 Mercedes-AMG C 43 and Mercedes-Benz GLS 580. James recounts his experience at the 2023 Goodwood Revival, before they discuss the news, including rumored electric successors to the Audi R8 and Alfa Romeo 4C. Finally, they reach into the mailbag for an unexpected outcome to a listener's previous Spend My Money question. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #801 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 2024 Buick Envista 2024 Mercedes-AMG C 43 2024 Mercedes-Benz GLS 580 2023 Goodwood Revival 249 reasons you want to go to Goodwood Revival Goodwood Revival Parking Lot Mega Gallery (yes, the parking lot!) Work on an electric Audi R8 successor said to be 'well under way' Alfa's upcoming EV sports car poised as a 4C Spider successor — the 4E? Spend My Money update Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Green Podcasts Alfa Romeo Audi Buick Mercedes-Benz Convertible Coupe Crossover SUV Economy Cars Electric Luxury Performance Sedan

2022 Mercedes-Maybach S 580 First Drive | This thing rules

I can’t help but giggle to myself cruising around in the 2022 Mercedes-Maybach S 580. It is so absurdly good at its intended purpose. Just like a Porsche 911 is to performance, the latest Maybach is to all-out luxury. Much of the MaybachÂ’s goodness is thanks to the excellence of the new S-Class. Technological innovations like rear-wheel steering, E-Active Body Control and the latest MBUX software systems, all found in the new S-Class, establish a very lofty floor for the Maybach version of the car to build upon. And yes, when you pay the Maybach S 580Â’s exorbitant $185,950 base price, you get a whole lot more than just the standard S-Class experience. Appearances are half the battle with mega-luxury yachts like this car. The Rolls-Royces and Bentleys of the world are formidable on the road, and this Mercedes-Maybach puts up a good fight. It all starts with the 7-inch-longer wheelbase, most of which youÂ’ll see represented in the massive “comfort rear doors.” And we do mean “comfort” — they electronically swing open or shut via a switch on the ceiling or via a touch to the pop-out door handles. A massive radiator-style grille replaces the comparatively subdued grille in the standard S-Class. The C-pillar is noticeably more upright in the Maybach, and it features a light-up Maybach logo that reminds everybody about how rich you are, even at night.  And lastly, thereÂ’s the utterly breathtaking two-tone paint — pictured in Obsidian Black/Manufaktur Diamond White here — that costs $12,750 extra, but is genuinely worth the coin. Robots first spray the whole body in the lower halfÂ’s color, then the dividing line is hand-painted before both it and the lower part of the car is masked off for the top color to be hand-applied by MercedesÂ’ expert painters. There are lots of steps that were just left out, but know that the process can take up to a week in the custom paint shop before the body is returned to the regular production process. The end result of all these changes is a sedan that is both deeply different in character but also recognizable as the S-Class it is based on. ItÂ’s also just as imposing and rich-looking as a Bentley Flying Spur, so donÂ’t worry about being out-classed in the country club parking lot. Deciding which seat to occupy — the driverÂ’s seat, or the lounge-like rear seat — on the way to said country club might be the most difficult decision any Maybach S 580 owner will have to make on any given day.