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2016 Mercedes-Benz C450 AMG Sport First Drive

A. M. G. Those three letters carry a lot of weight, especially to those who firmly believe that AMG is the hallowed performance pinnacle of the Mercedes-Benz brand. Those purists probably lifted an eyebrow at the front-drive platforms behind the CLA45 AMG and GLA45 AMG, and virtually every AMG-branded SUV that has hailed from the tuner-focused nameplate. But they might want to consider a second look at the 2016 Mercedes-Benz C450 AMG Sport. No, it's not a full-blown, fire-breathing AMG like the C63, and it doesn't get the newfangled "Mercedes-AMG" nomenclature. But after spending some seat time in the C450 AMG Sport, there's a decent chance you'll be quite alright with that. Inside and out, the C450 bears a strong visual resemblance to the mean looking, V8-powered, 469-horsepower C63 and its even fiercer, 503-hp, C63 S variant. The C-Class cockpit feels a bit snugger than you might expect considering its exterior proportions, particularly from the passenger seat. On the other hand, the new C-Class is also quite a bit more nicely appointed than its predecessor, which has inspired more than a few comparisons to the super posh S-Class. As for the C450 AMG, its more purposeful design cues and sportier details lend it a buttoned-down, modern feel. The biggest differentiator between the C and CLA class, however, is the rear of the cabin: the C's back seats are considerably roomier than the entry-level CLA's posterior perches. In place of V8 power, the modest 450 AMG packs a more reasonably endowed twin-turbocharged, 3.0-liter V6 that pushes 362 hp and 384 lb-ft of torque through a 7G-Tronic Plus automatic gearbox (in place of the the C63's dual-clutch seven-speed). Power is routed through all four wheels with a 66-percent rear, 33-percent front torque split. For some numerical context, the C450 AMG exceeds the C400 by 33 hp and the C300 by 121 hp, while it lags behind the C63 by a rather significant 107 hp. Crucially, the six-banger helps shed between 231 and 242 pounds compared the C63 models – this, despite a heavier all-wheel-drive arrangement, as opposed to the C63's rear-drive configuration. The C450 AMG shares a few pieces of hardware with its big brother AMG sibling, including the front axle, electromechanical steering, and upgraded brake setup (though you can't get carbon ceramic stoppers like you can in the C63 S).

Mercedes spotted testing updated A45 AMG

Now on the market (or some markets at any rate) for a couple of years already in its current form, Mercedes is preparing a slight refresh for the A-Class. And that means a new A45 AMG performance version, as well. Pictured undergoing testing in Germany, this prototype is hiding some enhancements for the littlest Benz. We're expecting the updates to be rather subtle, but they ought to help the Silver Star hatch keep up with the likes of the BMW 1 Series and Audi A3 in the increasingly competitive premium hatchback market. Best of all, Mercedes is tipped to be preparing an even more powerful A45 AMG S with over 400 horsepower to keep pace with the upcoming Volkswagen Golf R400. Unfortunately the A-Class isn't offered in North America, but we can hope that some of the enhancements (especially in the performance department) are ported over to the CLA-Class sedan and GLA crossover as well. Related Video:

Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.