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Mercedes A-Class refresh includes crown-stealing 381-hp A45 AMG

We're sure the 362-horsepower Audi RS3 Sportback enjoyed its brief reign at the top of the hot-hatch horsepower charts. But now, Mercedes-Benz updated the A-Class so that it reclaims the throne, castle, and jewels: the Mercedes-AMG A45 4Matic comes with 381 hp from its turbocharged 2.0-liter four-cylinder, a significant bump of 36 hp, and 350 pound-feet of torque, an increase of 18 lb-ft. The seven-speed dual-clutch gearbox gets shorter ratios from third to seventh gears, so its 0-62 mile-per-hour time has dropped from 4.6 seconds to 4.2 seconds. The A45 gets a Dynamic Select system – driving modes controlled by a rotary knob – that comes standard with four modes: Comfort, Sport, Sport +, and Individual. Opt for the AMG Dynamic Plus package and you get a mechanical locking differential on the front axle, the two-stage AMG Ride Control sport suspension with adaptive damping, and a Race mode. Outside, additional aero aids are applied to the nipped-and-tucked bodywork changes made to the entire A-Class range. The spoiler lip under the new front bumper, rear roof spoiler, and rear diffuser, create more downforce than before. Inside, the new flat-bottomed steering wheel is joined by sport seats that allow bolster depth adjustment. And for all those upgrades, fuel economy has stayed the same at 6.9 liters per 100 kilometers on the European cycle. Even away from that tectonic shift, Mercedes made plenty of changes to the A-Class landscape. The new front bumper is said to be "more arrow-shaped," in homage to the the Concept A-Class from 2011, that stretches its look horizontally. LED headlights, standard on the A45, are optional here, and are paired with interior ambiance lighting. In back we get new taillights and some angular exhaust finishers laid into a diffuser-like insert, an alteration we're seeing across the entire Mercedes line-up. Inside, you'll find a redesigned instrument cluster with new graphics, higher-quality finishes on the switchgear, seats with adjustable bolster length, and new color options. Four driving modes are incorporated into the Dynamic Select system: Comfort, Sport, Eco, and Individual. The Eco mode has been tweaked to return even more fuel savings. This Mercedes is also the first to incorporate Apple CarPlay and MirrorLink for the non-iOs smartphoners.

Mercedes partners with Lufthansa to design executive jet cabins [w/poll]

Luxury automakers like to crow about their flagship models boasting first-class cabins, but the truly elite class of travelers know there's a class above that. We're talking about private jets, and now Mercedes is applying its skills to those as well. The German automaker isn't building its own jet aircraft. Its design department has, however, collaborated with Lufthansa to create a cabin space for executive jets that looks even more upscale. The concept integrates the walls, ceiling, and floor of the cabin into one fluid, continuous surface, with the furniture similarly integrated into the design with chairs, sofas, beds, and tables. It's even got a fish tank on board and auto-dimming touchscreen glass panels in front of the windows that can control the infotainment system. The design is being showcased by Mercedes-Benz Style and Lufthansa Technik at the European Business Aviation Convention and Exhibit (EBACE) in Geneva. It's the same show where Brabus displayed its jet cabin design, rival BMW Designworks did the same, and where the Mercedes' Eurocopter cabin design debuted four years ago. There, Mercedes hopes to attract orders from private customers. If the finished product ends up half as stunning as these design renderings look, we don't doubt they'll find a few takers. Mercedes-Benz Style and Lufthansa Technik develop VIP cabin for short- and medium-haul aircraft: State-of-the-art luxury high above the clouds Stuttgart/Geneva, May 19, 2015 In time for EBACE 2015, which will take place from 19 to 21 May 2015 in Geneva, Mercedes-Benz Style and Lufthansa Technik have announced their cooperation on the design and completion of VIP aircraft cabins. The two companies will jointly develop an entirely innovative, luxurious and integrated cabin concept for short- and medium-haul aircraft. Dynamic architecture instead of traditional interior cabin design: Under the joint approach adopted by the two companies, the traditional separation of ceiling, wall and floor will be entirely replaced by a dynamic, spiral layout. This gives rise to new, independent spatial zones without the typical arrangement of seat and wall elements. The new sense of space is additionally reinforced by Mercedes's typically strong emphasis on contrast in terms of material, colour and lighting. The overall design is characterised by the aesthetic appeal of state-of-the-art luxury embodied in the Mercedes-Benz brand.

Mercedes C111 concept in commercial spoof A Fistful of Wolves

A Fistful of Wolves is a spoof of fashion advertising, commissioned by Mercedes-Benz to spread a cheeky word about Berlin Fashion Week. Yet, in the lampooning of sartorial gobbledygook, plenty of automotive advertising gets doused with cold water, too - like the ads that subscribe to the importance of being earnest (looking at you Matthew McConaughey and Kate Walsh), or the ones that try to convey just how unimaginably cool you'll be once you've jumped into the three-year-lease hole (looking at you, um... Mercedes-Benz and every other German luxury brand). We appreciate a brand that can make fun of itself, though. Led by Australian Justin O'Shea driving the Mercedes C111 through Berlin, it's beautiful satire as O'Shea tries to be fashion-forward while his friends go on about their daily lives, wondering why he never seems to be listening until he's offered cake, or why he's trying to walk in slow motion. Check it out in the video above. News Source: Mercedes-Benz via YouTube, Car and Driver Celebrities Humor Marketing/Advertising Mercedes-Benz Coupe Concept Cars Videos spoof