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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Hamilton wins in Singapore as Vettel crashes out from pole

SINGAPORE (Reuters) - Lewis Hamilton took a huge stride toward his fourth Formula One title on Sunday by winning an incident-packed Singapore Grand Prix after Ferrari title rival Sebastian Vettel crashed out at the start. The Mercedes driver now has a 28-point cushion over the German with six of the 20 races remaining. Red Bull's Daniel Ricciardo, who also emerged from the opening lap carnage unscathed, was second for the third year in a row with Finland's Valtteri Bottas completing the podium for Mercedes. "God blessed me today for sure," said Hamilton, who set a lap record on his way to a third win in a row, as he spoke from the podium on a night where everything fell into his lap. "I came here today really thinking it was about damage limitation, and we've come out ahead. So I'm very grateful," he said later. "To come to a track that was potentially our weakest circuit, and come away with a win like this and those points, it's really such a fortunate scenario... so I definitely have a skip in my step." The Briton cashed in after Vettel, Ferrari team mate Kimi Raikkonen and Red Bull's front row contender Max Verstappen smashed into each other as they raced off the wet starting grid and into the first corner. Raikkonen had made a storming start from fourth, Vettel a less impressive one from pole position while Verstappen went for the middle ground and was caught in a Ferrari sandwich as they converged. The stewards summoned all three and decided no driver was predominantly to blame. BITTER BLOW The first race to be hit by rain in the decade that Singapore has hosted Formula One had started in treacherous conditions, puddles gleaming in the floodlights, after a formation lap behind the safety car. With Hamilton starting fifth, everything looked set for Vettel to retake the overall lead that he had surrendered only two weeks earlier at Monza in Italy. And then it all went wrong, the collision with Raikkonen punching a hole in the side of Vettel's car before he spun into the wall at turn three. "It's bitter but it's done," said the German, a four times Singapore GP winner, whose retirement ended a run of 18 successive points finishes and left him with a mountain to climb. "Championship-wise it's a big step forward," recognized Mercedes team boss Toto Wolff. "The quickest car and the quickest driver were out within a minute into the race and that can happen all the time.

Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.