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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2016 Mercedes GLE Coupe priced from $66,025

The folks at Mercedes-Benz are really keeping busy this year with the launch of a host of new products. Among them are a slate of crossovers, including the GLC and GLE-Class. While pricing for those two have already been revealed, the company has finally decided to spill the beans about the cost for the more rakish GLE Coupe. The 362-horepower, 2016 GLE450 AMG Coupe runs $66,025 after the obligatory $925 destination charge on all of MB's vehicles for the model year. That model comes with all-wheel drive, a nine-speed automatic, plus a heap of luxurious standard features. If you want more power, the 577-hp Mercedes-AMG GLE63 S costs $110,225 and includes a more aggressive exterior and Nappa leather interior. Both versions of the German brand's fastback, four-door CUVs arrive at dealers in August. If you're interested, Autoblog has already published full driving impressions for the whole GLE-Class family. While the GLE Coupe is among the newest members of the Mercedes lineup, the G-Class, one of the company's oldest, is seeing some improvements, too. The G550 for $120,825 now benefits from the C63 AMG-derived 4.0-liter V8 making 416 hp and 450 lb-ft, which are gains of 34 hp and 59 lb-ft over the outgoing V8. The SUV also gets styling tweaks, like revised bumpers and larger fender flares. Meanwhile, the G63 AMG offers 563 hp and 560 lb-ft of torque (an extra 27 hp but the same torque as before) for $140,825. The 621-hp G65 AMG tops the range for $218,825. MERCEDES-BENZ ANNOUNCES ADDITIONAL 2016 MODEL YEAR PRICING AND PRODUCT UPDATES The unprecedented product offensive continues with a host of exciting new models August 04, 2015 - ATLANTA, Ga. -- Mercedes-Benz USA today announced pricing and product information for the GLC, G-Class, GLE (ML facelift), C450 AMG 4MATIC sedan, and GLE Coupe. This follows the 2016 Mercedes-Benz pricing and model year changes already announced in mid-June 2015. Arriving in dealerships in November 2015, the all-new GLC300 and GLC300 4MATIC represent a compelling new entry in a thriving SUV segment. With a starting MSRP of $38,950*(2WD) and $40,950* (4MATIC) respectively, the all-new GLC features a powerful 2.0 liter turbocharged inline 4 cylinder engine that generates 241hp and 273lb-ft of torque and a new 9-speed automatic transmission.

Mercedes GLE Coupe spotted in almost undisguised AMG form

Say what you will regarding the form and function of the BMW X6, the bottom line is that BMW essentially pioneered a winning formula, sloping a roofline onto an existing model to make a new and highly lucrative) derivative. No wonder rival Mercedes-Benz is clamoring to follow suit with models like the one pictured here. Under development for some time now, the model originally slated to be called the MLC and now expected to be dubbed GLE Coupe looks about ready for its big debut. It's based on the replacement for the current M-Class (to be rechristened GLE) but with that vital sloping roofline to make it more rakish. This particular example seems to be an AMG version and was spied with only minimal camouflage around the front and rear bumpers while undergoing testing in snowy climes. That could be the full-on GLE63 AMG performance variant, or the new AMG Sport model destined to debut at the Detroit Auto Show next month. If it's the former, expect it to be packing the same 4.0-liter twin-turbo V8 as the new Mercedes-AMG GT, where it produces either 462 horsepower or 510 depending on spec - ready to take on the X6 M and whatever Audi is preparing to throw at it.