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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

2016 Mercedes-Benz Metris First Drive

We're sitting 8,700 feet above sea level in the idyllic old mining town of Dunton Hot Springs, nestled deep in the Rocky Mountains of Colorado. We've come to drive the newest and cheapest Mercedes-Benz, a midsize work van called the Metris. As the day begins, Mercedes van boss Bernhard Glaser states the obvious, "We're setting up camp in the US." It's a good line, perhaps a little too fitting given our surroundings, but it's accurate. Though the US commercial van market is dominated by Ford and General Motors, Mercedes has staked out a competitive position and is digging for more. The tall, capable Sprinter relaunched with a Mercedes badge in the United States in 2010 and has grown into a $1-billion enterprise in America. Now comes Phase 2, dubbed "Mission Metris," starring a tweener van that's smaller than the towering Sprinter yet larger the Ford Transit Connect and Nissan NV200. The 2016 Metris enters a crowded and evolving segment that also includes the Ram ProMaster City and GM's super-old Chevy Express and GMC Savana. Mercedes will sell the Metris in cargo and passenger forms, meaning it will be outfitted for a range of roles, including taxi and limousine companies, delivery duties, service, and maintenance. Yes, your cable guy might show up in a Mercedes. That's part of the plan, actually. Though the Metris was engineered to be a pack-mule of a van, if the shine of the star on its grille helps attract new buyers – like a chain of upscale hotels that needs a fleet of shuttles – all the better. Our short test drive begins outside the small canyon town of Dolores, CO, as we haul four people and some luggage to the airport in a pre-production Metris. Normally test programs staged by automakers are a little contrived – many feature an off-road course or track time for even the most mundane vehicles – but our stint behind the wheel of the Metris is almost exactly how the van could be used in real life. We make our way along Colorado's winding highways, cruising around 60 miles per hour for much of it. The Metris offers an excellent view of the road and the snow-capped mountains that rise in the distance. It's an easy van to drive. We don't feel like we're piloting a U-Haul or something else cumbersome. Mercedes is billing this as the 'right-sized' option, and our initial impressions support that sentiment as we navigate the curves flanked by steep drop-offs.

Frankfurt Motor Show Notes: Why Jaguar decided to build an SUV

It was inevitable. Jaguar had to make an SUV, and that notion became reality this week with the debut of the F-Pace, an all-wheel-drive five-seater that will launch in the United States next spring. Some purists may cringe. But in an era when Porsche, Bentley, Lamborghini, Rolls-Royce, Aston Martin, and other traditional luxury brands are all building or (planning to build) SUVs, Jaguar had to evolve. While it seems like a leap for Jaguar to make an SUV, longtime design director Ian Callum said it's been in the works for years. "The first time I was asked the question was when I arrived 16 years ago," he said. So in 1999 (and probably well before that), Jaguar was already thinking SUV. What took so long? "It wasn't a priority," Callum said. Jaguar was concentrating on fixing its existing lineup, which was pockmarked with holes and poorly selling products, like the X-Type. Along the way, Jaguar and sister brand Land Rover were sold by Ford to Indian conglomerate Tata Motors. Flash forward several years, and Jaguar and Land Rover are both experiencing a resurgence in the United States and around the world. Jaguar's lineup is flush with the E-Type's modern successor, the F-Type, plus a new version of the XF. The XJ received a 2016 freshening, and the smaller XE sedan is on the way. Jaguar put its house in order as other factors conspired to make a crossover timely. Fuel prices stayed relatively low, and consumers in the US and China remained steadfast in their love for utility vehicles of all stripes. Making a Jaguar SUV became a priority. "The world was telling us in no uncertain terms this is what they wanted," Callum said. "Not to be in the sector would be a little naive for the sake of purity." Jaguar proved its intent two years ago when it revealed the C-X17 crossover concept at Frankfurt, and the final production model is close to the prototype's striking looks. "I thought we managed to maintain that spirit," Callum said. It's a true Jaguar, with cues from the F-Type, 1968 XJ, and other famous models. Who would have thought Jaguar would make an SUV? "I certainly didn't," Callum admitted. But the F-Pace is here. If Callum is okay with it, purists can be, too. Quick Hits Opel retrenches for 2016 and beyond Opel used the Frankfurt show to display its new generation of the Astra, a critical vehicle line for the German division of General Motors.