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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

Mercedes dropping Shooting Brake from next CLS-Class

If you've been admiring the Mercedes CLS Shooting Brake from afar and held out hope that the next version might make it to over to our side of the pond, we've got bad news for you. Not only will the next rendition of Benz's sleek wagon not make it to North American showrooms, it won't be offered anywhere. According to Car, the German automaker has pulled the plug on the next CLS Shooting Brake. The five-door bodystyle was slated to form part of the third-generation CLS-Class lineup, whose design has already been finalized. But though there was reportedly great enthusiasm for the shooting brake within the company, lukewarm response from the vital North American and Chinese markets meant that plans for another wagon variant were scrapped altogether. Mercedes first rolled out the CLS four-door coupe in 2004, pioneering the popular new segment before BMW followed with its Gran Coupe models and Audi its Sportbacks. The second-generation model arrived in 2010, with a Shooting Brake following in 2012. Stuttgart even followed up with a smaller CLA Shooting Brake as well. With the third-generation model now on its way, however, the CLS is going back exclusively to four doors and a trunk. Of course that doesn't mean Mercedes won't be offering any oddball long-roofed models. It simply appears to be filling those niches with slant-backed versions of crossovers like the new GLC and GLE instead. So if you're looking for a vehicle with a Silver Star on the nose and an unconventional roofline at the back, you're going to have to settle on riding higher. Related Video:

Here's how wildly expensive it is to participate in F1

The cost of competing in Formula One racing is extremely high. Not in the physical and lifestyle sense, although that too takes a major toll on each team and driver, but in a literal hand-over-the-cash sense. Each F1 team pays hundreds of thousands of dollars to enter, plus a fee for every single point the team earned in the previous season. Motorsport.com recently detailed just how absurdly pricey entering the F1 field is. According to the piece, the price of entry goes up each year due to the U.S. Consumer Price Index. For 2019, the entry fee is $546,133, and it doesn't stop there. There are additional dues required of each team based on where the team finished in the previous season. Interestingly, the winners pay more. For example, Mercedes-Benz, the constructor champion for the past five years, must pay $6,553 per point it scored in 2018. With 655 points scored, that's $4,292,215. All other teams must pay $5,459 per point. For a full rundown of what the teams will be paying for 2019, check out the full article here.Related Video: