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Mercedes harkens back to tortoise and hare for AMG GT Super Bowl spot

With just six automakers scheduled as advertisers during this year's Super Bowl, they sure aren't trying to keep things a surprise ahead of the kick off. After already teasing its spot days ago, Mercedes-Benz is the latest to fully reveal a minute-long commercial for the game. The whimsical ad modernizes Aesop's age-old fable about the race between the tortoise and the hare with a dose of muscle from the 2016 Mercedes-AMG GT S. The spot, titled Fable, starts exactly as you would expect, with a forest full of animals congregating to watch the boastful hare race the steady tortoise. Although, this race apparently takes place in Germany because the turtle eventually stumbles upon the AMG factory and its latest twin-turbocharged sports coupe. The commercial isn't quite as gripping as Mercedes' 2013 Super Bowl ad for the CLA-Class with Kate Upton and Willem Dafoe as the devil, but the new one might be an opportunity for much of the audience to see the GT for the first time. See for yourself, above.

Mercedes-Benz says no to price premium on S550 PHEV

The good news? Mercedes-Benz won't be charging any extra for the plug-in hybrid version of the S550 sedan compared to the gas-powered version. The bad news? The gas-powered version is really expensive. The S550 Plug-in Hybrid's pricing will start at a tidy $95,325, the same as the conventional S550, according to Cars Direct. For that price, buyers get a car that delivers 436 horsepower and 479 pound-feet of torque while having the ability to go as far as 18 miles on electric power alone, assuming that the driver in question isn't trying to use all 436 horses. But just in case he or she is, the car can also go from 0 to 60 miles per hour in about five seconds. There's been no word on a fuel-economy rating from the US Environmental Protection Agency (EPA) but the sedan gets 84 miles per gallon on the more lenient European driving cycle. It's unlikely to anywhere close to that stateside, but some folks still might feel they got their money's worth (ha ha) by adding a plug. The S550 Plug-in Hybrid goes on sale in California later this month. The model was first unveiled at the Frankfurt Auto Show in 2013 and shown off at the Los Angeles Auto Show late last year. Related Video: Featured Gallery 2015 Mercedes-Benz S550 PHEV: LA 2014 View 13 Photos News Source: Cars Direct via Green Car ReportsImage Credit: Drew Phillips Green Mercedes-Benz Hybrid PHEV

Mercedes widens luxury sales gap on strong early CLA demand

Mercedes-Benz CLA sales have been booming, with the Stuttgart-based manufacturer moving 2,300 of the sleek four-doors in its first week on sale. That is astonishing. Mercedes moved nearly twice as many CLAs (which start at $29,900) in one week than Jaguar, a brand that is on a very solid roll, sold in all of September. Ignoring the price differences between the Jag line and the CLA, that is still wildly impressive.
Mercedes has been pushing the CLA in television ads, using a shortened version of its Super Bowl spot, which starred William Dafoe, Usher and Kate Upton. "As the bargain entrance into the Mercedes portfolio, we weren't sure how luxury buyers would react," Kelly Blue Book auto analyst Alec Gutierrez told Bloomberg.
The CLA push was just part of MB's 6.7-percent increase in September sales, which were also helped along by a 17-percent jump in E-Class sales. That surge has allowed Mercedes to widen its 2013 sales lead over its rival, BMW, to 2,491 cars, according to Bloomberg. If CLA sales continue at this rate, we can only expect that margin to grow.