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Auto blog
Daimler CEO says nobody is making money on EVs right now
Wed, Nov 5 2014What do you charge for a vehicle you're going to lose money on? If you're Mercedes-Benz and the vehicle in question is the B-Class Electric Drive, you offer it for lease for just 399 euros ($498) a month with a down payment of 8,473 euros ($10,582). If Daimler was going to price it honestly, it seems, the number would have to be a lot higher. "Nobody today is making a battery-powered vehicle that's economically viable." – Daimler CEO Dieter Zetsche That's according to Daimler CEO Dieter Zetsche, who spoke to reporters in Spain recently and said that, "You can reasonably say that nobody today is making a battery-powered vehicle that's economically viable in its own right. Manufacturers will not see a return within a reasonable time on the billions they're investing now." There are ways to make money in EVs, of course. Just ask Daimler, which recently sold its stake in Tesla for a cool $780 million. Zetsche has some EV-critical company in executives like Fiat Chrysler CEO Sergio Marchionne, who has said his company loses over $10,000 on each Fiat 500E it sells. Other automakers – e.g., Tesla, Nissan – are much more positive about their financial bet on EVs, but no one is opening all their books to the public to prove this. Tesla, which worked with Mercedes on the B-Class ED, will have an earnings call with investors later today, so perhaps we'll learn something new in a few hours. The B-Class ED lease deal is for 36 months, based on an MSRP of 39,151 euros ($48,895) in Europe, including the 19 percent VAT. You can read more in the press release below. Commercial release of Mercedes-Benz B-Class Electric Drive: Local emission-free driving from ˆ399/month Stuttgart, Nov 03, 2014 With its high-torque electric motor, the B-Class Electric Drive delivers lively and superior driving pleasure – with zero local emissions. The B-Class Electric Drive is now available to order, with deliveries set to start before the end of 2014. Prices start at ˆ39,151[1]. The B-Class Electric Drive can be leased through the Mercedes-Benz Bank from ˆ399 a month[2]. Further information on the full range of tailor-made leasing and financing offers as well as specific pricing examples are available at http://www.mercedes-benz-bank.de. Quiet and local emission-free driving is ensured by a 132 kW electric motor, which, as is typical of an electric drive, delivers its maximum torque of 340 Nm right from the start. The result is noticeably powerful acceleration from rest.
Weekly Recap: Jaguar takes a leap with price cut, new strategy
Sat, Sep 5 2015Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.
Mercedes-Benz Concept GLC Coupe comes to China ready to fight BMW's X4
Sun, Apr 19 2015There's little denying that small crossovers are hot right now. Not only are automakers scrambling to exploit the popularity of the market, they're doing so by offering unique twists on the traditional two-box body style – enter the coupe-like four-door CUV. BMW, for example, has the X4, and now, Mercedes-Benz is bringing a challenger of its own. While it wears the concept name, the new GLC Coupe clearly foreshadows a production model that'll duke it out with the aforementioned BMW. If the vehicle shown above is any indication, when that fight happens, Mercedes will enter it with design on its side. The sheetmetal is muscular, with strong lines on the profile and the hood, while major themes in the front, back and sides are reminiscent of higher-end Silver Arrows. While we doubt the production GLC Coupe will be much of a trail bomber, fore and aft scuff plating is there to give the impression it can handle itself off road. Also, we feel obligated to give Mercedes bonus design points for the diagonally stacked quad exhausts at the back. It's worth noting that the Concept GLC Coupe's styling previews not one but two production vehicles, as it's logical to assume the design language featured here will have a strong influence on the next GLC (the crossover formerly known as the GLK). Not only will the GLC Coupe have aesthetics on its side, at 15.5-feet long and riding on a 111.4-inch wheelbase, it's larger than its rival from Munich, too, although only just. The X4 is two inches shorter overall and has an extra 0.8 inches between the axles. The Benz is wider, too, at 78.7 inches, compared to 74.1. Lending credence to the Concept GLC Coupe's production status, Mercedes released a pretty substantial array of technical details on its new four-door, coupe-crossover. With a twin-turbocharged, 3.0-liter V6 punching out 367 horsepower and 387 pound-feet of torque, we're betting this would be the AMG Sport variant, rather than your everyday GLC. 4Matic all-wheel drive is a must-have in this segment, and it's present here, while a nine-speed automatic transmission is responsible for distributing power. The Concept GLC Coupe will be shown this week at the 2015 Shanghai Motor Show. Check back then for more. Mercedes-Benz Concept GLC Coupe The next coup Stuttgart / Shanghai. In a flowing transition, Mercedes-Benz lands the next coup: the Concept GLC Coupe is a near-production-standard study that carries the successful GLE Coupe formula over into a more compact segment.
