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2016 Mercedes S-Class Cabriolet airs out the good life

Mercedes-Benz has finally dropped the top on its range-topping model, the long-lived S-Class. The new cabriolet takes the handsome, sophisticated good looks of the hardtop model and adds a three-layer canvas roof that can be lowered or raised in just 20 seconds. On top of the unlimited headroom, the new S-Class Cabriolet adds Mercedes' popular AirScarf neck-warming system, as well as a new nine-speed automatic transmission on the S550 model. As we previously reported, the S63 AMG will continue to use the seven-speed AMG Speedshift transmission. Both cars match their hardtop and four-door counterparts in terms of output. On top of AirScarf, Mercedes also fitted the Thermotronic climate control system. It uses 12 sensors and 18 actuators to measure a wide array of metrics, all in the pursuit of keeping the cabin temperature at the driver's ideal temperature. Scroll up for our full gallery of photos of the new S-Class Cabriolet from the floor of the 2015 Frankfurt Motor Show. We also have the official press release from Mercedes down below. Check them out. The new Mercedes-Benz S-Class Cabriolet Open-top luxury Stuttgart. The new S-Class Cabriolet is the fourth variant of the current S-Class family in the U.S. market and the first open-top flagship four-seater from Mercedes-Benz since 1971. It offers a distinctive, sensual and exclusive design, the cutting-edge technology of the S-Class and a comprehensive warmth and wind protection concept which includes intelligent climate control for convertibles. The elegantly sporty model will have its world premiere at the Frankfurt International Motor Show in September. Also on display in Frankfurt will be a superlative dream car from Mercedes-AMG in the guise of the S63 4MATIC Cabriolet. Its 5.5-liter V8 biturbo engine offers an output of 577 hp and peak torque of 664 lb-ft, AMG Performance 4MATIC all-wheel drive with rear-biased torque split as standard and acceleration from 0 to 60 mph in 3.9 seconds. "After 44 years we are once again able to offer Mercedes aficionados an open-top car in the S-Class. The new S-Class Cabriolet symbolizes our passion for individual and timelessly exclusive mobility, which we share with our customers," remarks Ola Kallenius, Board Member of Daimler AG, Mercedes-Benz Cars Sales. The new S-Class Cabriolet is exceptionally rigid.

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Mercedes Unimog poised for Canadian return

The Mercedes-Benz Unimog, the super-duper heavy-duty off-road workhorse vehicle that the German automaker has been making for more than 60 years, may soon be sold in Canada once again after a hiatus. Regulators had taken issue with both their emissions (super torquey diesel engines don't tend to run real clean) and the fact that some folks would take them out on city streets and even highways (these beasts have a top speed of about 25 miles per hour). Now, regulatory officials are considering allowing the Unimog to be sold in Canada again, albeit under strictly off-road driving regulations, Canada's Driving says. In fact, the diesel trucks apparently run a lot cleaner than they used to, while the torque levels remain off the charts. Naturally, some folks are clamoring for them because of their ability to run on just about any terrain. Hans Mross of Vancouver-based Mross Import Service Ltd., which previously imported the Unimog to Canada, told Autoblog he was "99 percent sure" the Unimog would be brought back to Canada. We'd last reported on the Unimog in April 2013, when Mercedes-Benz said it would start selling 10 different versions of the truck. Related Video: Featured Gallery Mercedes-Benz Unimog View 33 Photos News Source: Driving Mercedes-Benz Truck Diesel Vehicles unimog