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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Jeep Wrangler 4xe, new Honda Civic and EV infrastructure | Autoblog Podcast #677

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder and Yahoo Finance Senior Producer/Reporter Pras Subramanian. They start things off by talking about what they've been driving, including the Jeep Wrangler 4xe, Chevy Bolt EUV, Nissan 370Z Nismo and Mitsubishi Eclipse Cross. They discuss the reveal of the next-generation Honda Civic, opine about the Mercedes-AMG One hybrid supercar, talk about EV charging infrastructure and reminisce about the Hyundai Genesis Coupe. Finally, they reach into the mailbag to help a listener pick a used grand tourer. Autoblog Podcast #677 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving:2021 Jeep Wrangler 4xe 2022 Chevrolet Bolt EUV 2020 Nissan 370Z Nismo 2022 Mitsubishi Eclipse Cross News 2022 Honda Civic revealed Mercedes-AMG One spy photos Green infrastructure Why the gas stations of the future might not include EV chargers — yet Ultium Charge 360 Used Vehicle Spotlight: 2010-2016 Hyundai Genesis Coupe  Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video:

Recharge Wrap-up: Houston's bus revival, autonomous trucks on the Autobahn

A documentary shows how Houston, Texas significantly improved its outdated bus system. Called High Frequency: Why Houston is Back on the Bus, the short film describes how the city reimagined its bus system to become more efficient, more useful and more popular. Despite some opposition, the change has proven to be effective, with bus ridership up eight percent in three months, and light rail ridership up due to complementary bus routes. See the video above, and read more at CityLab. Automakers sent autonomous semi trucks on the German Autobahn as part of the European Truck Platooning Challenge of 2016. Mercedes-Benz, Volvo and Scania, among other groups, sent platoons of trucks between Stuttgart, Germany, and Rotterdam, Holland. In Mercedes's platoon of three trucks, the lead truck was fitted with lasers and other sensors to guide the convoy down the road. The two following trucks relied on vehicle-to-vehicle communication to trail 50 feet behind the lead, making room for cars to come between them and closing the gaps when able. The close following distance provides fuel economy gains of up to 10 percent in the rearward trucks on account of the reduction in drag. Read more at Hybrid Cars. Renault has reduced NOx emissions in its Euro 6b diesel vehicles in real world driving conditions. By improving its exhaust gas recirculation systems and NOx traps, nitrogen oxide emissions are cut in half on average, under certain driving conditions. The improvements will be included in vehicles leaving the factory beginning in July of 2016. Beginning in October, owners of Renault Euro 6b diesels can have the modifications added to their cars for free. Read more from Renault. Tata Technologies is creating an innovation lab in California to partner with EV technology companies. Having a tech center in California allows Tata to work on technologies that will largely be deployed in the company's main market of Asia. "Today, we are partnering with companies and startups who have aspirations to sell in China, but a lot of what they do is in California," says Samir Yajnik of Tata Technologies. Read more from The Economic Times. BMW's i Ventures is investing in mobility-as-a-service software provider RideCell. RideCell provides technology for services such as carsharing, ridesharing and other transit services. "The convergence of transportation trends in cities is of key importance to BMW," says Ulrich Quay, head of BMW i Ventures.