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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

New Die Hard movie wrecked 132 cars in $11 million chase scene [w/video]

It would seem the act of dying hard brings with it lots of wanton destruction of the four-wheeled kind. According to John Moore, director of A Good Day To Die Hard, starring Bruce Willis, There were 132 (cars) that could never be used again. Another 518 required a lot of work. And damn right there were some good cars there... That's the fun of it."
Please join us in one great big collective sigh. Done? Okay, let's continue.
"With Die Hard it's about how audacious the action is," says Moore. "So you have to drive over a Lamborghini. An actual one. And yes it hurts me. I'm a car fanatic." Yeah. Sounds like it hurt really bad... though not as bad as the final tally after all the carnage had been counted: "Someone showed me the numbers on the car chase and soup to nuts, you put it all together it was like an $11 million sequence."

Ferrari, Mercedes selling cars with faulty Takata airbags

According to the US Senate, a small group of automakers are still selling new cars with faulty Takata airbags. Automotive News reports that Ferrari's entire lineup and various Mercedes-Benz vehicles come with faulty airbags and are subject to being recalled by the end of 2018. US Senator Bill Nelson, (D-FL), claims the affected Ferrari models include: the 2016 to 2017 FF, California T, F12 Berlinetta, F12 TdF, 488 GTB, 488 Spider, and GTC4 Lusso. Mercedes-Benz is also in the mix with the 2016 Sprinter and 2016 to 2017 E-Class Coupe and Convertible. Automotive News reports that both Ferrari and Mercedes-Benz will require its dealers to notify buyers of a recall in the vehicles' future. The National Highway traffic Safety Administration claims the vehicles are legal to be sold, as the airbags are safe until exposed to high humidity for a significant period of time. With the majority of Ferrari drivers storing their vehicles in temperature-controlled garages, this shouldn't be troubling news. What is troubling, however, is that seven out of 17 automakers that Senator Nelson contacted admitted to putting defective Takata airbags into its new cars. Volkswagen, Fiat Chrysler Automobiles, and Toyota are a few automakers that still use Takata's faulty airbags. All have agreed to notify buyers of future recalls. Related Video: News Source: Automotive News-sub.req.Image Credit: Copyright 2015 Lorenzo Marcinno / AOL Government/Legal Recalls Ferrari Mercedes-Benz ferrari ff ferrari f12 berlinetta ferrari 488 gtb ferrari california t ferrari f12 tdf ferrari 488 spider ferrari gtc4 lusso