2010 Mercedes-benz C-class C300 4matic Luxury Sedan on 2040-cars

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Mercedes spent ˆ250 million to win Formula One titles last year

Success in Formula One requires skill, diligence, commitment and ingenuity. It also takes truckloads of money. In the case of Mercedes in last year's world championship, in which it took both the drivers' and constructors' titles in dominant style, those truckloads came to ˆ250 million last season alone – equivalent to over $285m in dead presidents. A report from Germany's own Auto Motor und Sport details the staggering investment that Mercedes made in order to get to the winner's circle last season. After 15 seasons with McLaren netting one constructors' and three drivers' titles, Mercedes motorsport chief Norbert Haug convinced the Daimler board late in 2009 to take over the Brawn GP team that had just won the championship. Because the team would be getting a large payout from Bernie Ecclestone as the returning champions the following year, and with sponsors lined up, Daimler only had to pony up a small portion of a smaller budget: in 2010 (its first season under the Mercedes banner), the team ran on a budget of "only" ˆ153 million ($175m). Over the course of the following seasons, though, the team's share of the TV revenues from Formula One Management went down as Mercedes struggled to climb back up the standings, but successive advocates (including Haug, Ross Brawn and Niki Lauda) successfully convinced the bean-counters in Stuttgart to ratchet up the payments. By 2012, the budget was expanded to ˆ200 million, and further climbed to ˆ250 million in 2013 and 2014. Fortunately for Daimler, the investment was starting to pay off by then as the team finished second in the constructors' standings in 2013, bringing ˆ74 million in from Ecclestone's coffers to cover roughly a third of the budget. With Malaysian oil giant Petronas alone kicking in upwards of another ˆ30 million per season as title sponsor (as of 2009 when it signed on), and untold millions more coming in from other partners, it looks like the actual cost to Daimler for securing both world titles and a winning reputation was actually more like hundred million or so.

Russia gives its Olympic medalists new Mercedes

Russian medalists at the recently concluded Sochi Winter Olympics are being rewarded quite handsomely for their service to the Motherland. In addition to the $120,000 being handed out for each gold medal, the $76,000 being awarded for slivers and $52,000 given to bronze winners, now word has come out that each of Russia's medalists will be gifted a new Mercedes-Benz.
As with the prize amounts, the type of Mercedes offered was based on what sort of medal was won. Gold medalists got a new GL-Class, silver medalists were given an ML and bronze medalists were treated to a GLK. As prices for Mercedes are higher in Russia, the cheapest model, the GLK, was the equivalent of $59,500, according to The Moscow Times. The cars were handed out by Russian Prime Minister Dmitry Medvedev, pictured above with figure skating medalist Julia Lipnitskaia.
"I was a bit shocked at the car I was given," Anton Shipulin, a member of the gold-medal biathlon relay team, told RIA-Novosti. "Of course I knew what kind of model it would be, but I didn't totally believe it." For athletes not old enough to drive, like 15-year-old Lipnitskaia, their Mercedes will come complete with a driver.

Mercedes-Benz F 015 Luxury in Motion has an absurd name, remarkable vision

We often hear about cars that don't look good in pictures. "You need to see it in person," people say. Well, the Mercedes-Benz F 015 Luxury in Motion, which the company brought to Detroit after debuting it at CES, is just such a vehicle. Besides having a very silly name and looking, according to one Autoblog editor, like a suppository, this is a genuinely striking piece of design when viewed in the metal. The shape is aerodynamic in the extreme, but still features subtle details and styling cues. Whether that be the small dorsal ridge on the roof, the simply huge wheels and the Cylon-like, wraparound taillights, despite a fairly uniform shape, there's still a lot to see on the F 015. That's doubly true in the cabin, which is typically luxurious, while also doubling as a rolling lounge withs eating for four. Accessible via barn doors that open up to 90 degrees, the F 015's cabin features fine woods and leathers, as well as seats that swivel around to face each other. Screens abound (there are six in total), and gesture-and-touch-based controls are the order of the day, producing what Mercedes calls a "digital arena." As an autonomous vehicle, MB doesn't offer a lot of technical information on propulsion or guidance systems, simply saying that the pod-like concept could accommodate an electric motor and fuel cell. Take a look at our gallery of live images Mercedes' sci-fi vision, and if there's an auto show coming to your neck of the woods, get out and see this strange and impressive car.