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Mercedes making aggressive plans for Chinese market

Mercedes-Benz is preparing a major product offensive to counteract lagging sales in the Chinese market, aiming 20 new or updated models at the People's Republic in the next two years, according to a report by Reuters. The plan is part of MB's so-called 2020 Initiative, which will see the Stuttgart-based manufacturer dump 2 billion Euros ($2.67 billion) into its Chinese market vehicles in a bid to boost sales to 300,000 units by 2015.
Were it to succeed, China would become the largest market for the Silver Arrow, outpacing Germany and the United States. Leading the charge will be the redesigned E-Class, which is set to launch in China this week. That will quickly be followed by the S-Class, and eventually by the GLA-Class in 2014.
Mercedes has struggled in China, especially relative to its German competition, BMW and Audi. Where Mercedes saw a mere four-percent increase in 2012 sales to 206,150 units, Audi was up a staggering 32 percent, while BMW's numbers jumped 41 percent. While some voices, according to Reuters, accuse Munich and Ingolstadt of boosting their numbers through hefty incentives, the fact remains that Mercedes was just walloped by its competitors last year.

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Mercedes-Benz C-Class Coupe looks just as banging as big brother

When Mercedes-Benz redesigned the C-Class, the new sedan was crafted as a sort of baby S-Class, both inside and out. So is it really any surprise that with the 2017 C-Class Coupe, MB has once again looked to its flagship model for inspiration? The new C Coupe is, for all intents and purposes, a scaled-down S-Class Coupe, featuring many of the same styling cues that make that big two-door such a stunner. The pert tail is set off by the same kind of duck-bill spoiler integrated into the rear decklid and horizontal taillights. A strong shoulder line emphasizes the aggressive slope of the roof and the high beltline, which if anything is more aggressive than what Mercedes penned for the S-Class Coupe. Up front, a strong grille is flanked by scale model's of the S Coupe's headlights, complete with LED lighting accents. It's a similar story in the cabin, where Mercedes scaled things down but really didn't skimp on style or materials. Expect the C Coupe's mechanicals to mirror those of its four-door counterpart. The C300, the only version of the new two-door to be announced so far, will use the same 241-horsepower, 273-pound-foot, 2.0-liter, turbocharged four-cylinder as the C300 sedan. We'd expect the rest of the engine range to get fleshed out over time, with the more potent C400, C450 AMG Sport, and C63 AMG coming online. While not specified, a seven-speed automatic should be on hand to funnel power to either the back wheels or to a 4Matic all-wheel-drive system, here in the C300. As for optional extras, Mercedes specifically mentions an Airmatic suspension, a vast suite of safety systems, and a 360-degree camera, to name just a few. As with the engine lineup, expect the options sheet to mimic the C-Class Sedan. You can read more about the new C-Class Coupe in the attached press release. We've also embedded a hefty gallery of images at the top of the page. The new C Coupe will make its auto show debut at next month's Frankfurt Motor Show, and will hit dealers in the US next this spring. Related Video: The all-new MY2017 C300 and C300 4MATIC Coupe Seduction of the heart and mind Stuttgart – Athletic and sporty, the vivid, sensual design of the new C-Class Coupe cuts a fine figure on the road and embodies modern luxury. At the same time, its interior raises elegance and style to a sporty level.