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2016 Mercedes-Benz G550 Quick Spin [w/video]

If there ever was an automotive embodiment of the phrase, "If it ain't broke, don't fix it," that'd be the Mercedes-Benz G-Class. The G-Wagen has carried on largely unchanged since the 1970s, with only small updates throughout the decades. Today, it's the halo vehicle for Mercedes' entire SUV range, and while it's more luxurious and efficient than ever, it'll still climb a mountain if asked. "Our legend has a bright future," says Dr. Gunnar Guthenke, Mercedes' G-Class boss. And for now, that means the addition of a new base engine for the 2016 model year, as well as other small updates. The powerplant in question is Merc's new twin-turbocharged, 4.0-liter V8 – you know, the one from the AMG GT – tuned to produce 416 horsepower and 450 pound-feet of torque in the G550. Compared to the outgoing, naturally aspirated, 5.5-liter V8, the new engine is stronger by 34 hp and 59 lb-ft. And while official fuel economy numbers are still pending, Mercedes says the G550 is 17-percent more fuel efficient with this smaller, more powerful engine. Win-win. As for the rest of the G-Class, the 2016 model year changes are limited to a new front bumper with more pronounced air intakes (and the removal of the cow catcher bars), wider wheel arches, a few new colors (including some seriously bright hues), and a redesigned instrument cluster. Those are all well and good, but the star of the show is that 4.0-liter V8. It's a honey in the AMG GT, and it's a perfect fit under the hood of the G550. Driving Notes I'm kicking myself for not taking video of the exhaust note, because holy crap, the G550 sounds amazing. Mercedes' engineers should be applauded for the exhaust tuning on the updated G-Class. The result is a low, burbly, throaty V8 noise that comes bellowing out the SUV's side pipes. The extra 59 lb-ft of torque is really noticeable off the line. And like in the AMG GT and C63, the 4.0-liter V8 provides linear power delivery with no noticeable turbo lag. Mercedes says the 2016 G550 will do 0-60 in 5.7 seconds, compared to 6.0 seconds in the 2015 model. That's right, it's a 5,724-pound, box-shaped SUV that'll run nearly neck and neck with a base Porsche Boxster. In terms of on-road refinement, the G-Class is the same as it ever was. There's an optional, adjustable suspension for 2016, with Comfort and Sport modes, but the difference between the two settings is negligible.

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Mercedes-Benz says no to price premium on S550 PHEV

The good news? Mercedes-Benz won't be charging any extra for the plug-in hybrid version of the S550 sedan compared to the gas-powered version. The bad news? The gas-powered version is really expensive. The S550 Plug-in Hybrid's pricing will start at a tidy $95,325, the same as the conventional S550, according to Cars Direct. For that price, buyers get a car that delivers 436 horsepower and 479 pound-feet of torque while having the ability to go as far as 18 miles on electric power alone, assuming that the driver in question isn't trying to use all 436 horses. But just in case he or she is, the car can also go from 0 to 60 miles per hour in about five seconds. There's been no word on a fuel-economy rating from the US Environmental Protection Agency (EPA) but the sedan gets 84 miles per gallon on the more lenient European driving cycle. It's unlikely to anywhere close to that stateside, but some folks still might feel they got their money's worth (ha ha) by adding a plug. The S550 Plug-in Hybrid goes on sale in California later this month. The model was first unveiled at the Frankfurt Auto Show in 2013 and shown off at the Los Angeles Auto Show late last year. Related Video: Featured Gallery 2015 Mercedes-Benz S550 PHEV: LA 2014 View 13 Photos News Source: Cars Direct via Green Car ReportsImage Credit: Drew Phillips Green Mercedes-Benz Hybrid PHEV