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Mercedes highlights dangers of counterfeit wheels

Mercedes-Benz Australia is getting the word out that consumers need to make sure they get the real deal when purchasing auto parts. To demonstrate that concept in dramatic fashion, the company bangs an imitation and genuine wheel through a pothole at Holden's proving ground to see what happens. The results speak for themselves. While counterfeiting is often associated fashionable goods like handbags or sunglasses, it wreaks havoc on the auto industry, too. A 2007 study estimated Ford lost $1 billion a year from fake parts, and Aston Martin had to recall a huge swath of vehicles because a sub-supplier used knock-off plastic. To fight the problem here, the US government and some states have passed laws to ban counterfeit components. In this case, Mercedes uses the stunt to argue the fake parts are a safety issue Down Under. While the two wheels look practically identical at first, they definitely don't perform the same. The slow-mo footage of the impact clearly shows just how differently the pair takes the punishment, and why counterfeit wheels are such a safety issue. Related Video:

Mercedes trolls kids with uncrashable toy cars

Kids love crashing toy cars. Adults in the real thing, not so much. That's the angle behind Mercedes' latest ad, crafted to promote the company's latest safety systems. The video clip humorously posits what would happen if Mercedes gave out sets of toy cars with strong magnets in them that would prevent kids from crashing them into each other. Needless to say, the kids depicted are not amused by the endeavor. And neither would we have been when we were that age. But the point is nevertheless made. That point is to highlight the company's Brake Assist System Plus – Benz-speak for an automatic braking system – fitted in the new C-Class (among other models). The technology uses two radar systems – one mounted behind the three-pointed star in the grille and another in the front bumper – to detect other vehicles on the road, and, when necessary, apply the brakes. It'll also flash the brake lights to warn drivers behind. The inclusion of Cross-Traffic Assist applies the same measures at intersections, while Pre-Safe Brake adds pedestrian detection into the mix, as well. The creative campaign is the work of the Jung von Matt/Alster ad agency in Germany. And it strikes us as a clever way to showcase the system – or at very least, it looks better than some of the German automaker's previous attempts from ten years ago. Check it out for yourself in the video above.

2016 Mercedes GLE Coupe priced from $66,025

The folks at Mercedes-Benz are really keeping busy this year with the launch of a host of new products. Among them are a slate of crossovers, including the GLC and GLE-Class. While pricing for those two have already been revealed, the company has finally decided to spill the beans about the cost for the more rakish GLE Coupe. The 362-horepower, 2016 GLE450 AMG Coupe runs $66,025 after the obligatory $925 destination charge on all of MB's vehicles for the model year. That model comes with all-wheel drive, a nine-speed automatic, plus a heap of luxurious standard features. If you want more power, the 577-hp Mercedes-AMG GLE63 S costs $110,225 and includes a more aggressive exterior and Nappa leather interior. Both versions of the German brand's fastback, four-door CUVs arrive at dealers in August. If you're interested, Autoblog has already published full driving impressions for the whole GLE-Class family. While the GLE Coupe is among the newest members of the Mercedes lineup, the G-Class, one of the company's oldest, is seeing some improvements, too. The G550 for $120,825 now benefits from the C63 AMG-derived 4.0-liter V8 making 416 hp and 450 lb-ft, which are gains of 34 hp and 59 lb-ft over the outgoing V8. The SUV also gets styling tweaks, like revised bumpers and larger fender flares. Meanwhile, the G63 AMG offers 563 hp and 560 lb-ft of torque (an extra 27 hp but the same torque as before) for $140,825. The 621-hp G65 AMG tops the range for $218,825. MERCEDES-BENZ ANNOUNCES ADDITIONAL 2016 MODEL YEAR PRICING AND PRODUCT UPDATES The unprecedented product offensive continues with a host of exciting new models August 04, 2015 - ATLANTA, Ga. -- Mercedes-Benz USA today announced pricing and product information for the GLC, G-Class, GLE (ML facelift), C450 AMG 4MATIC sedan, and GLE Coupe. This follows the 2016 Mercedes-Benz pricing and model year changes already announced in mid-June 2015. Arriving in dealerships in November 2015, the all-new GLC300 and GLC300 4MATIC represent a compelling new entry in a thriving SUV segment. With a starting MSRP of $38,950*(2WD) and $40,950* (4MATIC) respectively, the all-new GLC features a powerful 2.0 liter turbocharged inline 4 cylinder engine that generates 241hp and 273lb-ft of torque and a new 9-speed automatic transmission.