2002 Mercedes-benz C-class Mid-size Wagon on 2040-cars

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Mercedes-Benz GLA Concept gets mobbed in China

If the reception it received at the Shanghai Motor Show is any judge of marketplace acceptance, Mercedes-Benz has a hit on its hands in the form of the GLA Concept. And we can understand why - we're quickly becoming fans of Mercedes' recent styling language, as defined by new models like the CLA and this GLA Concept.
The big news on the exterior front are the headlamp clusters, which have frickin' laser beams attached to their foreheads embedded inside that are capable of projecting videos and images on a screen. Plus, a pair of video cameras are mounted on the roof that can be used to capture driving excitement or removed and taken with you. How cool is that? We just hope they have a substantial locking mechanism to prevent would-be thievery...
If the exterior is mostly ready for production, with a few of the more outlandish elements moved to the trash bin - like, for instance, laser-beam headlamps and removable action cams - the interior is a true custom job that screams concept loud and clear. There are all kinds of jewel-like finishes inside, along with transparent surfaces showing what looks like metal latticework underneath and some awfully thick looking leather with massive exterior stitching done by hand similar to what you'd find on a baseball glove.

European automakers overstate fuel economy by 40% on NEDC cycle

Volkswagen is apparently not alone among European automakers when it comes to giving out funny emissions or fuel economy numbers. It turns out that pretty much everyone across the Pond is doing it. So much, in fact, that, on average, the difference between European vehicles' fuel-economy and emissions figures and real-world driving results is about 40 percent, Bloomberg says, citing a report from Brussels-based Transport & Environment. Yes, 40 percent. Mercedes-Benz was the worst offender, as the Daimler division on average overstated its vehicles' fuel economy by 48 percent, said the study, which used data from International Council on Clean Transportation (ICCT). That automaker isn't exactly a world-beater for fuel economy in the US. In fact, two of its models, the Mercedes-Benz G 63 AMG and the G550 (pictured), showed up on the American Council for an Energy-Efficient Economy's (ACEEE) annual list of cars that are "meanest" to the environment. "The information provided by manufacturers on fuel consumption is based on the NEDC test cycle, which is prescribed by law and conducted in a laboratory. Since real driving conditions generally deviate from conditions in the laboratory, the consumption figures can also deviate from the standardized figures. Since T&E has unfortunately not published the test conditions used in its study, it is not possible to provide a useful analysis of the test results," Mercedes-Benz wrote in an e-mailed statement to Autoblog. "The data pool used also does not allow a thorough scientific assessment. Mercedes-Benz emphatically supports the introduction of the WLTP (Worldwide Harmonized Light Vehicles Test Procedure). This is supposed to replace the NEDC with the aim of bringing the rated fuel consumption and the actual consumption closer together. We also actively support the dialog between industry (ACEA) and the authorities, and are in regular contact with the EPA and the ARB in the US." The ICCT is the group that helped spur the investigation that led to the Volkswagen diesel-emissions scandal we're all still talking about, so it shouldn't expect Christmas cards from the largest German automakers this year. This new study came from data taken from about 600,000 cars. That's a lot of funky air floating over Rome. The overstatements were pretty widespread, too. The fuel-economy of the BMW 5 Series was overstated by almost 50 percent, as was the Peugeot 308's.

Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.