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Mercedes-AMG GT and C63 to serve as F1 safety, medical cars

Sun, Mar 8 2015

Mercedes has spent nearly 20 years providing the safety and medical cars for Formula 1, so it was hardly a shock when the company announced that the new Mercedes-AMG GT and C63 AMG S Estate would serve as ushers in the F1 circus. The two turbocharged monsters replace the old SLS AMG safety car and C63 AMG wagon medical car, which have served in one trim or another since 2010 and 2008, respectively. The biggest change for either car is, of course, the lightbar. It's been mounted atop a carbon-fiber hoop on the AMG GT that Mercedes says optimizes airflow to that big rear wing. Meanwhile, the location of the lights was confirmed via wind tunnel testing. In the cockpit, two iPads allow the AMG GT's passenger, fuel analyst Peter Tibbetts, to monitor the race's world feed while also keeping an eye on race data. The tablets stay connected via an in-car, wireless internet connection. Changes for the C63 S wagon are less extensive. It gets a lightbar and the usual signaling systems in the headlights and taillights, while the cargo compartment includes both a respirator and a defibrillator, to manage more serious medical emergencies. As with the AMG GT, the C63 is finished in F1's traditional silver safety/medical car livery. Beyond these changes, both vehicles are just as potent as those that can be purchased at dealers. Both cars feature a 4.0-liter, 510-horsepower, twin-turbocharged V8, while a seven-speed AMG Speedshift transmission dispatches the grunt with lightning-quick shifts. So equipped, the AMG GT will hit 60 in 3.8 seconds and the C63 can get there in 4.1 seconds. Check out the full gallery of both cars, decked out in their F1 liveries, available up top. Related Video: Mercedes-AMG GT S and C 63 S in action for the 2015 Formula 1® season: Maximum safety, maximum performance Affalterbach, Mar 06, 2015 Baptism of fire on the race track: The GT S and the C 63 S – the new high-performance cars from Mercedes-AMG - provide for maximum safety in the 2015 FIA Formula One World Championship™. At the first Grand Prix in Melbourne, Australia (12 to 15 March 2015) the GT S will debut on the race track as the Official Safety Car of the FIA Formula One World Championship™. As the Official Medical Car of the FIA Formula One World Championship™, the C 63 S Estate will be on hand to provide fast emergency medical care. Mercedes-AMG has been active continuously at the pinnacle of motorsport since 1996.

YouTube viewers prefer BMW

Fri, Sep 11 2015

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

Mercedes celebrates with World Championship edition SL63

Mon, Dec 1 2014

Mercedes has plenty to be celebrating at the moment, having just won the Formula One World Championship in spectacular style – taking the constructors' title by a huge margin and the top two slots in the drivers' standings as well. It almost goes without saying that the German outfit would celebrate with a special edition, and that's just what we're looking at here. Presented at a special celebratory Stars & Cars event in Stuttgart in front of 50,000 jubilant fans, the Mercedes-Benz SL63 AMG World Championship 2014 Collector's Edition is based on Benz's twin-turbo V8-powered roadster but with some choice upgrades. Two versions will be offered: one in black with gold accents (displayed with the Silverstone circuit layout), the other in white with silver accents (and the Hockenheim map). One was designed by Lewis Hamilton, the other by Nico Rosberg. We'll let you sort out which one was done by which, but either way there'll only be 19 examples, each dedicated to a different grand prix circuit in the championship which Mercedes positively dominated – winning all but three, scoring eleven one-two finishes and landing on the podium at each and every one.