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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Bahrain Grand Prix proves that Formula 1 finally has parity

Ferrari driver Sebastian Vettel claimed victory at the Bahrain Grand Prix 6.6 seconds in front of Mercedes-AMG's Lewis Hamilton. In so doing, Vettel vaulted into first place in the driver standings ahead of Hamilton, with two race victories to the Mercedes driver's one. The decisive moment in the race came with 16 laps remaining, as Hamilton served a 5-second penalty for holding up Red Bull's Daniel Ricciardo in the pit lane in an earlier pit stop during a safety car period. Hamilton was able to reclaim second place in front of teammate Valtteri Bottas with 10 laps remaining, and he cut Vettel's lead from 13 seconds to 6.6 seconds at the finish. Bottas went on to finish third, followed by Ferrari's Kimi Raikkonen in fourth. Ricciardo crossed the line in fifth, meaning there were three constructors in the top five places in Bahrain. Perhaps more than anything else, the 2017 season has been unpredictable and entertaining, marking a break from the last several years in F1 where one marque has been dominant. Here's hoping the rest of the year provides similar thrills and spectacle. Related Video: Image Credit: Lars Baron/Getty Motorsports Ferrari Mercedes-Benz Racing Vehicles F1 Lewis Hamilton Sebastian Vettel

Mercedes-AMG C63 Coupe launches with DTM-styled Edition 1 [w/video]

It's not as flashy or fantastical as the concept cars, big luxury cars, and exotics being shown here at the 2015 Frankfurt Motor Show, but the Mercedes-AMG C63 Coupe still gets us really excited. That's because it's a semi-attainable production car; like, we'll actually get to drive it, and soon. The C63 Coupe builds upon the gorgeous, two-door C-Class that also made its debut at the Frankfurt show. It's powered by the same twin-turbocharged, 4.0-liter V8 as the C63 sedan, producing either 469 or 503 horsepower, depending on the model. If the sedan's driving dynamics are anything to go on, the C63 Coupe ought to be a total riot. For the occasion of its premiere, Mercedes brought the C63 Edition 1 to Frankfurt, wearing a unique paint job that mimics the look of the automaker's recently unveiled DTM racer. The Edition 1 rolls on unique wheels – measuring 19 inches in front and 20 inches out back – and comes with unique aerodynamic enhancements, more gloss and chrome trim, and racing buckets inside. Edition 1 or not, the C63 Coupe is a car we're very happy to welcome to the world. We can't wait to test one.