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Aston Martin reboots its EV offensive with Mercedes-Benz technology

Mercedes-Benz will provide Aston Martin the technology it needs to enter the electric car segment, according to the British firm's top executive. Its first battery-powered model is scheduled to arrive in 2025 at the earliest. As we've previously reported, Mercedes will increase its stake in Aston Martin to 20% by 2023. In exchange, it will grant the company access to its hybrid and electric powertrains. It's a win-win situation: On one hand, Mercedes can leverage the benefits of economies of scale. On the other hand, Aston Martin (which is far smaller) is able to access turn-key technology without spending an exorbitant amount of money on development. Executives are consequently rebooting Aston Martin's on-again, off-again electrification offensive. Its first electric model will be built using Mercedes-Benz-sourced technology when it goes on sale in 2025 or 2026, according to Automotive News Europe. Company boss Tobias Moers (who ran Mercedes-AMG until earlier in 2020) clarified the platform will come from Germany, but there's no word yet on whether the motor and the battery will, too. However, he confirmed plans to resurrect the Lagonda name on an electric-only sub-brand have been canceled. "Lagonda has a different purpose for the future. Electric-driven cars are supposed to be Aston Martins," he said. Hybrids are in the pipeline, too, including a gasoline-electric version of the high-riding DBX. Engineers were previously developing the technology in-house, but the project could end up in the automotive ash heap now that more Mercedes powertrains are in the picture. Moers affirmed he hasn't decided which route to take yet. "We are still working on that [hybrid drivetrain], but now we have alternatives. It's too early to say," he noted. Aston Martin will release the mid-engined Valhalla in 2021, and the plug-in hybrid DBX will begin rolling off the production line in 2023. Several new models will make their debut that year, Moers promised a "product firework," and it's reasonable to assume most will be available with some degree of electrification. He predicted every fourth or fifth car Aston Martin sells in 2024 will be electrified in one way or another. Green blues Aston Martin's path to electrification hasn't been smooth. In 2015, it joined forces with China-based LeEco to build an electric variant of the Rapide, but it was forced to finish the project on its own after its partner canceled the deal due to financial issues.

Mercedes-Benz to build new ML coupe-crossover in Alabama in 2015

Mercedes-Benz will expand its factory in Tuscaloosa, AL, to build the ML Coupe, a new crossover that will join its lineup in 2015. Mercedes will also ramp up production to build facelifted versions of the M-Class and GL-Class SUVs, lifting the factory's total production capacity to about 300,000 units annually in 2015. It made 185,000 vehicles in 2013. In addition to SUVs, the Tuscaloosa site also makes the C-Class sedan.
The plans come as part of Mercedes' strategy to capitalize on Americans' increasing demands for SUVs. The company said the SUV market was up 12 percent in first half of 2014, and expects it to grow at twice the rate of the regular market in 2015 and 2016.
"We are seeing climbing demand for SUVs." - Dieter Zetsche

Mercedes-AMG planning more hardcore A45 hot hatch

The launch of the A45 AMG marked Mercedes-Benz's first real assault on the premium hot hatch segment. And with 355 horsepower from a 2.0-liter turbo four, it is indeed hot. But the latest word has it that Mercedes-AMG is planning an even hotter version. Speaking with Auto Express at the LA Auto Show last week, AMG boss Tobias Moers indicated that his department was toying with the idea of a more hardcore version of the A45. In what Moers referred to as a "street fighter," the A45's engine would be tuned to produce even more power, the cabin stripped out and the rolling stock, brakes and aero upgraded for more serious performance. Think of it, then, as something of a Black Series approach, only it's not expected to carry that name, which has historically been reserved specifically for two-door models. Given AMG's current list of priorities and limited manpower, though, Moers suggests it will be several years – likely towards the end of the model's life cycle – before it may prepare such a model, following a similar formula to the Mini JCW GP and Renaultsport Megane R26.R. Here's hoping an American version based on the CLA could also be in the cards.