1989 Mercedes 560sl on 2040-cars

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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

2016 Mercedes-Benz Metris hits US in October, priced from $28,950*

A Mercedes is hardly what we'd call a budget proposition for most, but everything being relative, what's the cheapest Mercedes you can buy in America? That used to be the C-Class, but not at the $40k it's pushing these days. The CLA or GLA start at over $31k, so one of those must be it... right? Keep trying. And the Smart Fortwo doesn't count. No, the most cost-effective Mercedes you can get in America is the one you're looking at here. It's the new Metris van, and it starts at just $28,950 (*plus a $995 destination fee). Joining the Sprinter (which starts at upwards of $35k), the Metris is Benz's new midsize van – filling a niche in between small vans like the Nissan NV200 or Ford Transit Connect and fullsize ones like the aforementioned Sprinter. It's about as long as the Dodge Caravan-based Ram C/V, but narrower, taller and with significantly more payload and cargo space. Mercedes calls it "right-sized," and evidently hopes commercial drivers and fleet operators will agree. Now if you've never heard the name Metris, you were probably distracted by all the glitz and glamor when Mercedes presented four of them at the SEMA show late last year. But that's alright, because it's a new nameplate: it's essentially the same as the Vito sold overseas, where it will continue carrying that same name, while being sold in North America as the Metris. Both cargo and passenger versions will be offered, the latter starting at $32,500 (plus that $995 destination fee). Power comes from a four-cylinder gasoline engine driving 208 horsepower and 258 pound-feet of torque to the rear wheels through a seven-speed automatic transmission. It's also got all the electronic bells and whistles you'd expect from a Mercedes, including fuel-efficiency and safety equipment – but stopping short, of course, of the luxury features. This is not that kind of Mercedes, and the luxed-up V-Class version offered overseas won't be making it Stateside. The Metris is being showcased this week at the NTEA work truck show in Indianapolis, with deliveries set to commence this coming October through a network of over 200 Mercedes van dealers across America, who will offer it alongside the larger Sprinter. MERCEDES-BENZ METRIS MIDSIZE COMMERCIAL VAN MAKES ITS DEBUT AT NTEA WORK TRUCK SHOW - "Mercedes-Benz Metris": The next big thing is mid-sized. - Introduction of the "Mercedes-Benz Metris" nameplate for the U.S.

Mercedes considering Audi Allroad rival

The Audi Allroad is something of an anomaly in the automotive world. Its competitors are limited to the recently released Volvo V60 Cross Country and perhaps the far cheaper Subaru Outback. The lifted premium wagon hasn't exactly done great for Audi, only selling a few hundred examples each month. Its best sales year was 2013, and even then, only 5,300 left US showrooms. Despite these limited prospects, word from Australia is that Mercedes-Benz is looking at launching its own competitor to the Allroad. "We are looking at every single niche, so we are studying this [Allroad] at the moment, but it is not confirmed," Matthias Luhrs, VP of sales and a member of the product management at MB, told Motoring.com.au. "We are looking obviously at C-Class and E-Class, but no confirmation at the moment." Fortunately, Luhrs recognizes that the Allroad isn't exactly a smash in the US. "In the US, no matter how long, short, high ... they don't like station wagons," Luhrs said, while adding that the Allroad concept is "developing quite successfully" in Italy and southern Europe. And for those hoping for a lifted C- or E-Class sedan, Luhrs also put the kibosh on that, saying, "We are not studying that." So what does this tell us? Well, it's still far from a sure thing that Mercedes will launch a lifted C-Class or E-Class Estate. And even if the company does go ahead with it, like the rest of the brand's long roofs (E-Class aside), don't expect to see it on US roads.