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New Mercedes-Benz S-Class Coupe spied in revealing state of dress

During a product briefing earlier this year, Mercedes-Benz told us that 2013 would be the "year of the S-Class." Makes sense, too, since the flagship Mercedes is so very close to finally showing its production-ready face. But the high-tech saloon isn't the only S-Class to talk about this year - quite the contrary. Seen here in decidedly revealing camouflage, the new S-Class Coupe will be joining its four-door compadre in the not-too-distant future, as well.
When it launches, the S-Class Coupe will officially do away with the CL-Class nomenclature. This doesn't come as a huge shock. After all, when the new E-Class coupe and convertible were launched, it officially marked the end of the long-running CLK-Class designation.
Thanks to the interesting camouflage seen here, we have a very good glimpse at how the S-Class Coupe will look when all of the molding and swirly paper are peeled off. Rakish body lines pulled from the CLS-Class meet a much more dynamic front fascia. Out back, there are horizontal taillamps rather than the vertical units used on the current car, and the whole package seems very svelte. Our spy photographer even posits that this will be "the best-looking car from Mercedes-Benz in ages."

Mercedes-Benz to build new ML coupe-crossover in Alabama in 2015

Mercedes-Benz will expand its factory in Tuscaloosa, AL, to build the ML Coupe, a new crossover that will join its lineup in 2015. Mercedes will also ramp up production to build facelifted versions of the M-Class and GL-Class SUVs, lifting the factory's total production capacity to about 300,000 units annually in 2015. It made 185,000 vehicles in 2013. In addition to SUVs, the Tuscaloosa site also makes the C-Class sedan.
The plans come as part of Mercedes' strategy to capitalize on Americans' increasing demands for SUVs. The company said the SUV market was up 12 percent in first half of 2014, and expects it to grow at twice the rate of the regular market in 2015 and 2016.
"We are seeing climbing demand for SUVs." - Dieter Zetsche

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos