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Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.

Lewis Hamilton wins in Hungary to stretch F1 title lead over Sebastian Vettel

BUDAPEST (Reuters) - Formula One world champion Lewis Hamilton won the Hungarian Grand Prix from pole position for Mercedes on Sunday to go into the August break with a 24-point lead over Ferrari rival Sebastian Vettel. Vettel was runner-up in Hungary, 17.1 seconds behind, and survived a late collision with Hamilton's team mate Valtteri Bottas who also banged bodywork with Red Bull's Australian Daniel Ricciardo. The victory was Hamilton's record sixth in Hungary, fifth of the season and 67th of his career. Ferrari, mourning the death of former chairman Sergio Marchionne, had Kimi Raikkonen finish third to complete a podium of champions on a dry and sweltering afternoon at the Hungaroring outside Budapest. In a race effectively decided by Saturday's wet qualifying, when Mercedes locked out the front row of the grid against expectation, Hamilton was never challenged. "We came here knowing Ferrari would be really quick this weekend so to come out with these points, we'll definitely take it as a bonus," said Hamilton in a pitlane interview after embracing team members. "I'm really happy with how strong it's come in the last couple of races. We've got to come strong in the next half," added the 33-year-old, who won in Germany from 14th place on the grid a weekend earlier. After 12 races, Hamilton has 213 points to Vettel's 189. Tire strategies were also crucial at a relatively slow and twisty circuit where overtaking is always difficult, with track temperatures hovering around 50 degrees Celsius. Vettel started on the softs and went for a longer first stint than Mercedes, worried by Ferrari's quick getaways, who opted for ultrasofts that were quicker at the start but faded more rapidly. Lining up in fourth place on the grid, Vettel grabbed third from Raikkonen immediately but could not find a way past Bottas who slotted in behind Hamilton as a defense against the red threat. "We were out of position. I think we could have gone with Lewis today with the race pace," said Vettel. "P2 is not really what we wanted this weekend but I think it was the maximum today." ANGRY VERSTAPPEN Raikkonen, without water during the race after Ferrari forgot to connect the bottle, made two stops and agreed third – his fifth successive podium finish – was the best he could have hoped for in the circumstances. "We caught up with Bottas after the first stop but there was no chance to overtake. So our option was to stop again and try again.

In case you forgot, the Dubai Police supercar fleet is the coolest

Ever wonder why the Dubai Police have a fleet of vehicles worth millions and millions and millions of dollars? Why it has a Bugatti Veyron and a Bentley Continental and a Mercedes-Benz SLS AMG with sirens and light bars? Well, here's the reason. This video shows the fleet on display on the Emirate's roads and highways, while also reaching out to the people the police are meant to protect. It's an impressive display of machinery, to be sure. Alongside the Bentley, Bugatti and Mercedes, we spy a Ferrari FF, a Brabus G-Wagen, a BMW M6, a Nissan GT-R, an Audi R8 and a McLaren MP4-12C (although the latest Dubai Police car, the Lexus RC F, is absent). The video even has a very cinematic look and feel to it, which works well with the night scenes and the blues-and-twos of the exotics cruisers. News Source: Dubai Police via YouTube Audi Bentley BMW Bugatti Ferrari McLaren Mercedes-Benz Nissan Luxury Performance Videos dubai ferrari ff mclaren 12c