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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

2021 Mercedes-Maybach GLS 600 is business class without the jet lag

Mercedes-AMG demonstrated how sporty a mammoth SUV can be by unveiling the 2021 GLS 63 S at the 2019 Los Angeles Auto Show. Across the Pacific, at the Guangzhou auto show in China, Mercedes-Maybach revealed another GLS variant that puts an unabashed focus on comfort. The 2021 GLS 600 ends years of rumors by finally taking Maybach into the SUV segment. (If you don't count the limited-edition G 650 Landaulet). It's not a standalone model developed from the ground up, and it's in no way related to the electric Vision Mercedes-Maybach Ultimate Luxury concept introduced in 2018. It's a second-generation GLS dressed up in a Hugo Boss suit. Stylists spruced up the front end with Maybach's chromed waterfall grille and mesh inserts in the lower part of the bumper. An abundance of chrome trim (including big slabs of it in on the B-pillars) and Maybach emblems on the D-pillars further set the SUV apart from its non-Maybach-badged sibling. Buyers can order a two-tone paint job at an extra cost. 6.8-foot-long running boards automatically extend from under the body about a second after one of the passengers opens a door. Designers took advantage of the cavernous interior to replace the second- and third-row seats with a pair of business class-like chairs that offer heated, ventilated, massaging and reclining functions. Maybach developed the GLS with chauffeur-driven buyers in mind, so the passengers traveling in the back benefit from their own infotainment system with wireless headphones, folding tablets, wireless device chargers, plus heated and cooled cupholders. Alternatively, buyers can order the GLS as a five-seater with a three-person rear bench. The GLS 600 receives the twin-turbocharged, 4.0-liter V8 engine that's omnipresent in the Mercedes range. It delivers 550 horsepower from 6,000 to 6,500 rpm and 538 pound-feet of torque between 2,500 and 5,000 rpm in this application, and it spins the four wheels via a nine-speed automatic transmission and 4Matic all-wheel drive. Mercedes pegs its zero-to-60-mph time at 4.8 seconds. The standard 48-volt mild hybrid system briefly gives the GLS 600 an additional 21 horsepower and 184 pound-feet of torque. It also sends the kinetic energy it recuperates to the battery pack while braking or coasting, and powers a technology named E-Active Body Control which scans the road ahead and adjusts the suspension as needed if it detects a pothole, a bump or another obstacle.

Weekly Recap: An '80s encore in the auto world

The '80s returned in a big way this week, as National Lampoon's, Ghostbusters, Miami Vice, and even Tetris were back in the news. While there were far more serious topics (see below), nostalgia mingled with modern marketing to put these Reagan-era favorites back in the spotlight. The '80s were alternately cold and corny at times, but their cultural touchstones can still generate big money. That's why Infiniti recreated an iconic scene from National Lampoon's Vacation (1983) for an advertisement that hawks the QX60 crossover. Actor Ethan Embry, who played Rusty Griswold in a later Lampoon's movie, pilots the Infiniti – which is serving as a modern Family Truckster – for a trip to Walley World. A blonde pulls alongside in a red Lamborghini. They flirt, and she drives on. Christie Brinkley, who played the original girl in the red sports car (she drove a Ferrari in the '83 flick), is riding shotgun and chides Embry with: "A blonde. In a convertible. Seriously?" Okay, it's hardly on the level of "here's looking at you," or even "you can't handle the truth," but it should resonate with '80s babies, many of whom are now having children of their own and moving into three-row SUVs like the QX60. Naturally, Hollywood is going back to the well, too, with a Vacation remake that premiers July 29. Meanwhile, Ghostbusters is returning next year, and director Paul Feig offered a peak at the new Eco-1 in this tweet. In the 1984 classic, the team drove a modified 1959 Cadillac. Now, it will drive a late '80s Cadillac. As expected, the announcement generated support and controversy from movie and car enthusiasts. His tweet had generated several thousand retweets and favorites in the days following the news. Though the '80s Caddy looks, uh, less elegant in comparison to the now-iconic fins and curves of the original Ecto-1, it's about the same time lapse into the past as the '59 Caddy was to viewers in 1984. Speaking of 1984, Miami Vice, which debuted that year on NBC, is seeing one of its hero cars hit the auction block, Mecum Auctions announced this week. The 1986 Ferrari used on the show will be offered for sale Aug. 15 during Monterey classic car week. The white supercar runs a 390-hp flat 12-cylinder engine paired with a five-speed manual transmission and was in storage after the show ended in 1989 until earlier this year. It has 16,124 miles on the odometer and is authenticated by Ferrari North America and Classiche.