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Mercedes' CEO says Google should study car use, not car building

Google is rapidly throwing its massive weight into many facets of the auto business. Not only does the search behemoth want to take on Uber, offer car insurance quotes and run a specific version of Android on future infotainment systems, but the company is also at least toying with the idea of constructing its own completely autonomous vehicles. Such a powerful corporation entering the industry could frighten some automakers, but Daimler boss Dieter Zetsche isn't worried. The mustachioed executive doesn't believe that Google actually means to become an automaker but is instead just studying how people use cars. "Google and the likes want to get involved, I don't think in the first place to build vehicles," he told analysts, according to Reuters. Zetsche sees future collaboration with the technology giant in a quite nuanced way in that there are some things they can be partners on and other places where the two corporations might be competitors. One area where Zetsche potentially predicts an antagonistic relationship with Google regards data privacy, a concern is becoming a hot topic in the auto industry at the moment. Zetsche foresees the future of safety in Mercedes-Benz vehicles as protecting occupants not just physically but also safeguarding their personal information. "To be able to provide that, we have to keep control, and we can't do that when it is collected by Google," Zetsche said to Reuters. News Source: ReutersImage Credit: Gero Breloer / AP Photo Mercedes-Benz Technology Emerging Technologies Infotainment Autonomous Vehicles

2021 Mercedes-Maybach S 580 revealed as the biggest, most luxurious S-Class

The Mercedes-Maybach GLS-Class made a splash recently as the company's ultra-luxury crossover. But if you're a well-heeled individual looking for the true peak of Mercedes luxury, there's no replacement for the 2021 Mercedes-Maybach S 580, the biggest, fanciest sedan the company can produce. You'll be able to identify the land yacht thanks to a number of styling tweaks. The grille gets slender vertical chrome bars, and the lower intakes feature a chrome mesh. Topping the grille is a Mercedes hood ornament. The hood is restyled, too, with a center ridge running front to back with a line of chrome trim. Besides these styling tweaks, the Mercedes-Maybach has had its wheelbase stretched a full seven inches, with the space going to rear passenger room. The stretch also included rear quarter windows. Just behind those windows are illuminated Mercedes-Maybach badges. The car can also be optioned with an array of exclusive wheels and two-tone paint. The two-tone paint jobs can take up to a week to complete. Of course, the interior is what really sets the Mercedes-Maybach apart from the "average" S-Class. All examples come standard with Mercedes Designo leather upholstery, and even the headliner is finished in leather. Like other S-Class models, there is an air freshener function, and Mercedes has saved a special scent specific to the Maybach. The front seat backs are covered in wood trim to enhance the design. Rear occupants get individual 11.6-inch screens for entertainment, as well as a removable tablet for controlling various car functions. Passengers get to enjoy a 1,750-watt, 30-speaker Burmester sound system, which won't be interrupted by outside noises thanks to additional sound deadening materials around the rear arches, thicker laminated quarter windows and active noise cancelling. Foam-filled tires and laminated glass around the rest of the car are options. Speaking of options, there aren't many, but they're also quite lavish. The one we expect to be quite popular is the executive rear seating. It replaces the rear bench with two reclining chairs complete with power leg rests. These leg rests even feature massage functions, a first for the S-Class. The seats come with climate adjustments and several massage settings. The option also adds seatbelt airbags and frontal airbags for the rear passengers. Other interior options include a refrigerator, champagne flutes and electrically assisted rear doors for easier entry and exit.

Average new-vehicle transaction price hits a whopping new peak in December

Elevated prices for products and higher borrowing rates led to record high transaction prices for new vehicles in December, with the average cost in the U.S. rising to a record $49,507, according to data from Kelley Blue Book released today. The report notes that ATPs — average transaction prices — have climbed above suggested retail prices — MSRPs — for more than a year. Sales volumes were up in December on a year-over-year basis by more than 5%, a situation Kelley attributed to improved supply. Overall sales for 2022, however, were off 8% year over year. “The transaction data from December clearly indicates overall prices showed no signs of coming down as we headed into year-end,” said Rebecca Rydzewski, research manager of economic and industry insights for Cox Automotive. “Luxury prices fell slightly in December, but non-luxury transaction prices were up. Truck sales were particularly strong last month, and with many trucks selling for more than $60,000, a new record was all but inevitable.” Industry analysts claim the most obvious headwinds in the new car market are generated by higher interest rates, forced by the Federal Reserve's rate hikes intended to tame inflation, and by generally limited inventory. A recent report from J.D. Power showed that the average monthly payment for a new vehicle loan in December was $718, up $47 from a year ago. But 16% of consumers in December took out loans with monthly payments of over $1,000. Consumers think vehicles, and electric vehicles especially, are way too expensive. Fortunately, manufacturersÂ’ incentives, all but extinct in the past two years, are returning, especially in the electric-vehicle and luxury market, the Kelley data suggest. Plus, "With the new tax credits on the way, electric vehicle ATPs will drop lower for qualifying vehicles,” Rydzewski said. Non-luxury brands, such as Honda and Kia, showed particularly strong performance in December, with the average price paid at $45,578 — a record high and an increase of $994 month over month. Meanwhile, the average luxury buyer paid $66,660 for a new vehicle last month. Mercedes-Benz and Land Rover showed the most price strength in the luxury market, transacting between 2.6% to 6.5% over sticker price. But luxury brands Audi, BMW, Infiniti, Lexus, Lincoln, and Volvo showed the least price strength with some discounting in effect, selling 1% or more below MSRP in December, according to the survey.