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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

Mercedes C-Class coupe spied undisguised

The closer that it gets to an official unveiling, the more camouflage the Mercedes-Benz C-Class coupe is stripping off. These latest spy shots show the two-door with a largely undisguised front end, but the rear is still concealed. In general, the C-Class coupe looks quite similar to its four-door counterpart, but the two-door wears some unique parts to make it appear a little sportier. As with the previously spied example, the designers move the side mirrors to the doors, instead of the corner of the A-pillars, and there's a single-bar grille up front. Despite the camouflage, these shots give a clear view of the model's sleeker silhouette, as well. At the rear, you can also spy the narrower, wraparound taillights to replace the squarish units on the sedan. Mercedes will reportedly debut this longer, lower take on the C-Class model line at the Frankfurt Motor Show in September, and sales in Europe will reportedly begin in December. This isn't the last variant to come along, though. Spy shots already show an AMG version of the coupe and a convertible under development. Related Video:

Volvo, Others to Assume Liability for Driverless Cars | Autoblog Minute

Self-driving cars could make our commutes a breeze but what happens when something goes wrong? Three industry leaders step up with an answer. Autoblog's Adam Morath reports on this edition of Autoblog Minute. .FW Mercedes-Benz Volvo Autoblog Minute Videos Original Video john krafcik Hakan Samuelsson