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Germany is finally getting serious about self-driving cars
Sat, May 13 2017Germany cleared the way for its giant automotive industry to develop and test self-driving cars, when the upper house of its parliament approved on Friday a law setting out the conditions under which they could take to German roads. Under the law, first mooted by Chancellor Angela Merkel last year, a driver must be sitting behind the wheel at all times ready to take back control if prompted to do so by the autonomous vehicle. Germany is home to some of the world's largest car companies, including Volkswagen, Daimler and BMW, all of which are investing heavily in a technology seen by transport minister Alexander Dobrindt as the "greatest mobility revolution since the invention of the car." That's not to say that German automakers have been standing still in the face of autonomous technology. VW recently outlined its vision for autonomous vehicles. BMW has already demonstrated self-driving vehicles in the United States, and Mercedes-Benz has partnered up with German auto supplier Bosch on autonomous technology. The new legislation allows German car companies to road-test vehicles in which drivers will be allowed to take their hands off the wheel and their eyes off the road to browse the web or check e-mails while the vehicle handles steering or braking autonomously. The legislation requires that a black box record the journey underway, logging whether the human driver or the car's self-piloting system was in charge at all moments of the ride. This will be crucial for apportioning blame in accidents. The driver will bear responsibility for accidents that take place under his or her watch, under the legislation, but if the self-driving system is in charge and a system failure is to blame, the manufacturer will be responsible. The law will be revised in two years' time in the light of technological developments, with data protection and the use of the data collected during rides a key point that has yet to be fully addressed. Companies around the globe are working on prototypes for self-driving vehicles, but such cars are not expected to be available for the mass market before 2020. (Reporting By Markus Wacket; Writing by Thomas Escritt; Editing by Toby Davis) Related Video: Image Credit: Chris Ratcliffe/Bloomberg via Getty Government/Legal Audi BMW Mercedes-Benz Volkswagen Technology Autonomous Vehicles
Weekly Recap: Jaguar takes a leap with price cut, new strategy
Sat, Sep 5 2015Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.
Mercedes details plans for move to Georgia
Fri, Feb 6 2015Automakers are getting restless in America, moving their headquarters from one location to another. Toyota is shifting its US operations to Dallas, Porsche is moving to a new headquarters across town, Cadillac is relocating from Detroit to New York, but lately the news has been about Mercedes. The German automaker has run its US operations out of its current facility in Montvale, NJ for decades, but now it's preparing to relocate to a new facility in Atlanta. And it has just announced further details of the move. The company is building a new facility at the corner of Abernathy and Barfield in Sandy Springs outside of Atlanta. That's right near where the Georgia 400 meets Interstate 285 near Hartsfield-Jackson airport, giving Mercedes access to an existing infrastructure of hotels, restaurants and of course transportation routes. The facility will take up a 12-acre plot of land and is earmarked for completion in early 2018. Lest you think MBUSA will stay put in Montvale in the meantime, though, it won't. The company is actually going to relocate twice, moving in the meantime to a temporary, 186,000-square-foot facility at the Perimeter Center in Dunwoody, GA. That move will kick off in July. The move detailed earlier this week at a press conference at the Georgia State Capitol with Governor Nathan Deal will see Mercedes hiring hundreds of new employees in Atlanta. Even after it moves down south, though, the company will keep certain functions in New Jersey, both in Montvale and in Robbinsville where it has its parts distribution center. MERCEDES-BENZ USA ANNOUNCES DETAILS OF NEW CORPORATE HEADQUARTERS IN ATLANTA MBUSA to occupy interim office space in Central Perimeter before opening new, state-of-the-art facility in 2018 February 03, 2015 - ATLANTA -- At a press conference today at the Georgia State Capitol, Mercedes-Benz USA (MBUSA) announced the permanent and interim locations for its new corporate headquarters in Atlanta. Company President and CEO Stephen Cannon made the announcement with Georgia Governor Nathan Deal. MBUSA, which is currently headquartered in Montvale, New Jersey, will construct a new, state-of-the-art headquarters facility on a greenfield site located at the corner of Abernathy and Barfield roads in Sandy Springs, expected to be completed in early 2018.








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