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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

AMG could have a hybrid model on sale by 2020

European CO2 regulations are driving every carmaker to previously unthinkable solutions in order to reduce emissions. And so far those unthinkable solutions, like a turbocharged Ferrari, have been pretty good. AMG has its development eye on the year 2021, when EU regulations will include every car sold by Mercedes-Benz parent company Daimler when calculating fleet average emissions, and says that the deadline could mean a hybrid AMG by 2020. Those are the words of the company's R&D boss, Thomas Weber, to Autocar. Weber says a hybrid system right now wouldn't work only because AMG customers "wouldn't buy it." In five years, though, not only will the pressure have forced the situation, but the low-six-figure segment might also be populated by heresies like a diesel and hybrid Bentleys, and a hybrid or electric Porsche 911, to break the ice. Acceptance is coming down from the top via supercars like the McLaren P1 and Porsche 918, and up from the bottom with the near-term incorporation of electric turbos and e-boost systems. And whenever the German challengers to Tesla arrive, that will be another huge step to changing the public's mind. E-boost is what Weber said the division is looking at right now, perhaps like the kind in Mercedes' Bluetec Hybrid that employs an innocuous battery and motor. Regenerative braking would keep the battery charged. Weber said he likes it because it's proven, it's light, it's cheap, and it's already used in high-volume applications. But we would not be surprised to see a more robust implementation by the time 2020 gets here.

Mercedes-Benz SL snapped getting major facelift

With the new Mercedes-AMG GT leading the charge, it'd be all too easy to forget about the SL. But Benz hasn't, as you can see from these latest spy shots. Spotted undergoing testing in Germany, this heavily disguised prototype foreshadows the arrival of a heavily revised two-seater convertible. It's hard to tell much from the other side of the body cladding and camouflage, but it appears to be hiding a new front end – complete with slimmer headlights, reprofiled front bumper and more upright grille – as well as a new hood, rear bumper, exhaust tips and tail lamps. Unlike the last time we saw the new SL out testing, we can now see inside as well. Although the steering wheel and center console remain hidden from view, we can anticipate a bigger touchscreen display and other updates. And apparently an onboard winter hat, as well. Now in its sixth generation, the Sport Leicht may not be as sporty or as light as the original, but while others have come and gone, the SL remains a mainstay of the Mercedes-Benz lineup. The current model was introduced in 2012, and this update should keep it fresh on the boulevards of Beverly Hills, the French Riviera and Abu Dhabi for several more years to come. Related Video: