1973 Mercedes 300sel 4.5 W109 In Db735 / Black Leather, Becker, Sunroof 165 Pix! on 2040-cars

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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

Mercedes to roll out S65 AMG Coupe in July

We're still a couple of weeks away from the public debut of the new Mercedes S63 AMG Coupe at the fast-approaching New York Auto Show, but already we're receiving word of an even more powerful version in the works. That, of course, would be the S65 AMG Coupe - the twelve-cylinder version of the latest S-Class Coupe, two-door counterpart to the S65 AMG sedan and replacement for the outgoing CL65 AMG.
Like the four-door version rolled out back in November, the S65 AMG Coupe would be distinguished from less powerful vehicles (which, lets face it, is just about everything) principally by its engine: a massive, 6.0-liter twin-turbo V12 that produces 621 horsepower, 738 pound-feet of torque and cares as much about global warming as an oil-shipping mega-tanker.
Because Merc's 4Matic all-wheel drive system can't handle that much torque, the ne plus ultra coupe would (like the S65 sedan but unlike the S63 coupe) be offered only in rear-drive form. That means it will have that much more trouble getting the power down to the road, but since the Magic Body Control suspension is similarly incompatible with 4Matic, the flagship coupe will get that trick suspension.

2017 Mercedes-AMG C63 is about to get official [UPDATE]

UPDATE: As predicted, Mercedes followed up with official information and a full set of images of the C63. Click through to read the lot of it. Let's not kid ourselves; we already know what the 2017 Mercedes-AMG C63 Coupe looks like. The company has been dropping teasers like they're hot, in video and photo form. We caught a spied glance of the whole car very recently, too. And we saw the base C-Class Coupe in all of its official glory just last week. Still, Mercedes knows that the new C63 is likely to be a hot topic with the enthusiast crowd (that's you and me, Bub), so it's dropping as many breadcrumbs as it can between now and the fully fleshed out information. This afternoon that means this first official image of the car: a double-fantasy of German speed in stirring red and striking silver. Big 14-spoke wheels ground each corner of this flowing coupe shape, with air-gulping intakes, a pointillistic metallic grille, and LED-strip headlights dominating the front end. Mercedes has promised us that more information about its performance-focused C-Class is upcoming. We're going to update this very post with that knowledge just as soon as we have it, so stay tuned. Related Video: