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Mercedes making aggressive plans for Chinese market

Mercedes-Benz is preparing a major product offensive to counteract lagging sales in the Chinese market, aiming 20 new or updated models at the People's Republic in the next two years, according to a report by Reuters. The plan is part of MB's so-called 2020 Initiative, which will see the Stuttgart-based manufacturer dump 2 billion Euros ($2.67 billion) into its Chinese market vehicles in a bid to boost sales to 300,000 units by 2015.
Were it to succeed, China would become the largest market for the Silver Arrow, outpacing Germany and the United States. Leading the charge will be the redesigned E-Class, which is set to launch in China this week. That will quickly be followed by the S-Class, and eventually by the GLA-Class in 2014.
Mercedes has struggled in China, especially relative to its German competition, BMW and Audi. Where Mercedes saw a mere four-percent increase in 2012 sales to 206,150 units, Audi was up a staggering 32 percent, while BMW's numbers jumped 41 percent. While some voices, according to Reuters, accuse Munich and Ingolstadt of boosting their numbers through hefty incentives, the fact remains that Mercedes was just walloped by its competitors last year.

Maybach lost upwards of $500k on each vehicle sold

Daimler is shuttering Maybach in 2013 after seven years of production. In that time, the company's ultra-ultra-luxury arm managed to sell just 3,000 units, and CAR reports Daimler lost somewhere around $500,000 on each and every one of them.
Even with a ludicrous price tag of over $370,000 for an "entry" Maybach 57, the brand couldn't quite recoup the dizzying $1.33 billion Daimler poured into it since its (re)inception. Rumors ignited over a possible tie up with Aston Martin that would have resulted in a range of new and attractive models, but Daimler has instead decided to snuff out Maybach altogether.
We can hardly blame them.

Mansory G63 AMG Sahara Edition substitutes performance for taste

We aren't sure if it's an unwritten rule or not, but it seems like European tuners are wholly incapable of building cars whose aesthetics don't offend people blessed with the gift of sight. Take Mansory, for example. The Swiss tuner has turned its hand to the Mercedes-Benz G-Class, a vehicle that on it's own is not exactly a visual stunner. Functional sure, but not exactly beautiful. But with Mansory wielding the design pen, the result is, well, yeah. It's not great. This is the Mansory G63 AMG Sahara Edition, and surprisingly, its camouflaged paint scheme is one of its least obnoxious qualities. But its grille, headlights, hood scoop, roof-mounted lights and rear spoiler just don't do this Mercedes any favors. And for some reason, the tuning firm has decided to put two different styles of 22-inch alloys. The driver's side isn't horrible, although we can't say the same about passenger-side hoops. The interior treatment is nothing compared to the cabin, though. Falcons. There are falcons in the headrests. No, we don't know why either. The avian theme isn't limited to the headrests, though, as Mansory has added wings to the seats, dash and door panels, all the while continuing on with camouflage color scheme on certain interior surfaces. Of course, if you can live with the design decisions, you'll be getting a ludicrously potent G-Wagen. Mansory has boosted the 5.5-liter, biturbocharged V8 to 828 horsepower while it's actually been limited to 737 pound-feet of torque. We aren't sure what the addition of 292 hp and 177 lb-ft of torque does to the G63's run to 60, although we're betting the Mansory version is a lot quick than the 5.3-second stock time. Check out our live gallery of the G63 AMG Sahara Edition, from the floor of the 2015 Geneva Motor Show. Related Video: