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Mercedes C111 concept in commercial spoof A Fistful of Wolves

A Fistful of Wolves is a spoof of fashion advertising, commissioned by Mercedes-Benz to spread a cheeky word about Berlin Fashion Week. Yet, in the lampooning of sartorial gobbledygook, plenty of automotive advertising gets doused with cold water, too - like the ads that subscribe to the importance of being earnest (looking at you Matthew McConaughey and Kate Walsh), or the ones that try to convey just how unimaginably cool you'll be once you've jumped into the three-year-lease hole (looking at you, um... Mercedes-Benz and every other German luxury brand). We appreciate a brand that can make fun of itself, though. Led by Australian Justin O'Shea driving the Mercedes C111 through Berlin, it's beautiful satire as O'Shea tries to be fashion-forward while his friends go on about their daily lives, wondering why he never seems to be listening until he's offered cake, or why he's trying to walk in slow motion. Check it out in the video above. News Source: Mercedes-Benz via YouTube, Car and Driver Celebrities Humor Marketing/Advertising Mercedes-Benz Coupe Concept Cars Videos spoof

Lewis Hamilton blasts to pole position for British Grand Prix

SILVERSTONE, England - Lewis Hamilton took pole position for his home British Grand Prix for the third year in a row on Saturday with a sensational lap that left him one step away from Michael Schumacher's Formula One record. Hamilton's championship-leading Ferrari rival Sebastian Vettel, who has a 20-point advantage after nine of 20 races, qualified third. The Mercedes driver was half a second quicker than Ferrari's second placed Kimi Raikkonen and his time of one minute 26.600 seconds was so outrageously quick there were gasps before the crowd erupted. "I always try to leave the best to last," the Briton told retired champion Jenson Button in post-qualifying interviews on the grid. "I had to make sure I got that lap in. I couldn't do it last weekend (in Austria) so I made sure I could here." Hamilton still faced a nervous wait after race stewards announced they were investigating an incident involving French driver Romain Grosjean, who complained he had been blocked earlier in the session. They swiftly decided to take no further action. The Briton's mastery of a damp but drying track lit up an overcast afternoon and the pole was the 67th of his career, sixth of the season, and gave him every chance of equalling Schumacher's record 68 before the August break. The triple world champion has won the last three British Grands Prix and can equal the late Jim Clark's feat of four home wins in a row, and five in total, on Sunday. Saturday ensured he has already matched Clark's 50-year-old record of five British Grand Prix pole positions. "I feel amazing in front of a great crowd like this. I hope you liked the lap," Hamilton told the grandstands full of cheering fans. "I generally like it to be dry, but I like it when the conditions are tricky." Hamilton's Finnish team mate Valtteri Bottas, winner in Austria, was fourth fastest but has a five-place penalty following a gearbox change. That promoted Red Bull's Dutch teenager Max Verstappen, who has suffered five retirements in the last seven races, to the second row. Renault's Nico Hulkenberg and his former Force India team mate Sergio Perez filled the third row. There was good news for beleaguered McLaren, who raised a cheer when Fernando Alonso made the most of improving conditions to set the fastest time in the first phase of qualifying, with Belgian Stoffel Vandoorne qualifying ninth.

Mercedes out to defend its F1 crown with new W06 Hybrid Silver Arrow

They say there's only one way to go when you're on top, and that's down. That's the direction in which every other team on the Formula One grid will be trying to push Mercedes this season, but the defending champions will be doing their best to stay on top. What you see here is the embodiment of that effort. After taking pole position at all but one race last season, the checkered flag at all but three and an impressive dozen one-two finishes, the new Mercedes AMG F1 W06 Hybrid will have one heck of an act to follow. In accordance with the only major change to the sporting regulations for 2015, the most obvious difference over last year's W05 is the revised front end, but the team insists it worked hard over the winter to optimize everything underneath that silver and teal bodywork, from the suspension to the turbocharged hybrid power unit and everything in between. One of only two teams (alongside Ferrari) on the grid this season to develop its own engine in-house, the Mercedes PU106A proved practically unbeatable last season. And with engine development all but completely frozen in the off-season, its innovations are likely to prove just as insurmountable this year. But as team principal Toto Wolff puts it, in quoting Babe Ruth, "Yesterday's home runs don't win today's games." While nothing's for certain in one of the world's the most competitive arenas, chances are still high that Mercedes will continue to dominate this season just as it did the last. The most gripping battle, then, may very well be waged once again between Lewis Hamilton and Nico Rosberg, whose rivalry started long before either got their start in F1, from karting and up through the ranks of the lower formulae. Though Lewis was just crowned world champion for the second time, Nico has been with the Mercedes team for longer, has been in F1 for longer and didn't give up on chasing Lewis all of last season – so don't expect him to this year, either. MERCEDES AMG PETRONAS Gets Back to Work with the new F1 W06 Hybrid Silver Arrow Jerez, Feb 01, 2015 The MERCEDES AMG PETRONAS Formula One Team today unveiled its 2015 Formula One World Championship challenger, the F1 W06 Hybrid, ahead of the first day of pre-season testing at the Circuito de Jerez in Spain.