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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Mercedes releases first shot of AMG GT3

A week ago we got a rendering of the upcoming race-only Mercedes-AMG GT3, to be shown to the public for the first time at the Geneva Motor Show. Now, Mercedes has let loose a photo of the front of the car and it looks very serious, a trait undoubtedly helped by its link to the past: that grille motif goes straight back to the W154 Silver Arrows pre-war racer driven to the 1938 European Championship by Rudolf Caracciola. Those angry, angled and sunken headlights don't hurt, either. It will be ready in time for the 2016 GT3 season and come loaded with expectations, since the SLS AMG GT3 it replaces has been a victory machine around the world. Unlike that SLS, though, this car will spawn a hardcore road-going version - not to be called GT3 - with less weight and more power, armed to do battle with the coupe that comes first to mind when that alphanumeric is mentioned. With the way the AMG GT S already gobbles up circuits, we're prepared to be impressed by what comes next. Related Video: Featured Gallery Mercedes-AMG GT3: teasers News Source: Mercedes-AMG Motorsports Geneva Motor Show Mercedes-Benz Coupe Racing Vehicles mercedes-amg 2015 Geneva Motor Show gt3 fia gt3 mercedes-amg gt3

Brabus 850 6.0 Biturbo Coupe is an extroverted, 217-mph Mercedes S63 AMG

The Mercedes-Benz S-Class is a prime example of handsome, restrained design. It's classy but not shouty, stylish without trying too hard. Of course, Brabus can address that um, problem, for you, without much issue. Meet the Brabus 850 6.0 Biturbo Coupe, an extensively modified version of the S63 AMG Coupe. Larger intakes and lots of carbon fiber typify the front end, while the tail sports a new diffuser and rear spoiler, both of which are finished in carbon fiber. Meanwhile, Brabus is offering a variety of wheel designs, ranging in size from 18 to 22 inches, and with the customer's choice of Continental, Pirelli and Yokohama rubber. The most questionable changes, though, happen in the cabin, where black Mastik leather is finished with copper stitching and piping. Brabus then takes 219 different interior trim pieces and lines them in Shadow Gold paint, just like the Monoblock wheels featured on the vehicle above. Of course, Brabus does much, much more than just offer its own take on the normally conservative Mercedes aesthetics. There's a bit of tweaking to the powertrain. Despite the "6.0" in its name, the donor S63 AMG's 5.5-liter, biturbocharged V8 has been enlarged to just over 5.9 liters (5,912 cc, to be precise), thanks to a larger cylinder bore and a longer stroke, the latter of which comes from a Brabus-spec crankshaft. While Brabus may be exaggerating about the size of its new coupe's engine, the tuning firm is not overstating said powerplant's output. A stout 850 horsepower is teamed with an electronically limited 848 pound-feet of torque. There's more to this modded Mercedes than that, though, as Brabus claims the 5.9-liter is actually capable of turning out a silly 1,069 lb-ft, but that it needed to be limited "in the interest of the longevity of the entire powertrain." All this extra oomph comes from a pair of "special" Brabus turbochargers, as well as new exhaust manifolds and a stainless steel exhaust system. A new intake module also helps breathing, while the engine's ECU has been updated for extra performance. Aside from a new set of paddle shifters, the S63 AMG's seven-speed gearbox was left unaltered, as was the 4Matic all-wheel-drive system. Oh, and if you live in Europe and really want to scare yourself, Brabus will offer the same engine treatment to the rear-drive S63 AMG that we don't get Stateside.